Pixel Fish Digital Marketing Blog

Converting leads is the primary purpose of most business websites, no matter what you sell or who your customers may be. From your shiny homepage to your blog full of inbound marketing articles, your website needs to create a wide-top, smooth-transition funnel to help interested leads quickly to become new customers. So naturally, conversion for e-commerce and B2B product brands is all about the website design.

WordPress is the most popular blogging and content management system (CMS) in the world, and for many good reasons. It's an especially appealing choice for businesses that want to establish a strong presence and create an influential website to reach their audience. At the same time, you have many choices for building a business website. It can be challenging to sort through your options and find the best solution.

One of the truly great things about the WordPress community is the open availability of custom themes on the market. Your theme is essentially a plug-and-play website design, saving you tons of time and development work creating a unique design of your own. Most themes can be personalised, many themes are expertly crafted.

In the world of e-commerce web design and full-funnel marketing, there is an immense amount of focus on getting customers to the buying stage but remarkably little focus on the checkout process itself. After all your hard work cultivating leads and guiding them toward that checkout button, a rough checkout process can turn customers away at the very last minute.

Product pages might just be the most important part of your website. They have to succinctly sum up your value proposition, explain potential use cases of the product, and make it easy for your audience to actually take that next step and make the purchase.