Pixel Fish Digital Marketing Blog

Mark Fouche

As Pixel Fish's Digital Creative Director, Mark is responsible for overseeing all of the digital design that leaves the studio.
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Recent Posts

Seven strategic pricing tactics for digital products

Posted by Mark Fouche on Feb 7, 2019

Pricing, when done right, can lure in new customers, drive sales and promote interest in your products and your brand. 

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Topics: eCommerce

How to Beat Your Competitors With Your Own YouTube Channel

Posted by Mark Fouche on Dec 19, 2018

YouTube, as the world’s second largest search engine, clearly rules when it comes to video content. Video content is in high demand. Currently,  4 in 5 millennials will seek out video content when researching a purchase decision, so it’s no wonder Facebook, Instagram, LinkedIn, SnapChat and Twitter have rolled out video features. It’s easy to see why many businesses are placing video marketing as their top priority as they plan towards 2019.

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Topics: Video

10 Social Commerce Statistics Online Store Owners Need To Know

Posted by Mark Fouche on Nov 30, 2018

Social commerce is the convergence of social media platforms and e-commerce. If you are an online store owner, you need to know what your competitors are doing, whilst simultaneously keeping your finger on the pulse of what your consumers want, and that’s how these statistics can help.

Social media is becoming more and more of an influence when it comes to the consumer’s final purchase decision. Store owners who want remain competitive and succeed within the e-commerce space should pay attention to these 10 important social commerce statistics.  

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Topics: eCommerce

How to Optimise Your On-Page Content Using The Yoast Plugin

Posted by Mark Fouche on Nov 21, 2018

It’s true that Yoast SEO is a brilliant tool for optimising your site, and its pages for Google, Yandex and Bing with very little effort, however that doesn’t mean it doesn’t require any effort at all. If you are new to the Yoast SEO plugin, let us guide you on how to best optimise your website with some beginner’s tips covering the important features you should know about.

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Topics: eCommerce

Stripe vs PayPal: Pros and Cons. Which One Should you Choose?

Posted by Mark Fouche on Oct 17, 2018

Stripe and Paypal are the major players when it comes to selecting a payment gateway for your business. Both offer similar benefits and have comparable fees, but there are some significant differences between the two.

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Topics: eCommerce