Making a great WordPress website has become a race to create great content. Visual art makes your pages beautiful, and aesthetics help pull the eye to your key assets. Written work inspires the mind and creates confidence with your customers. Those who want to trust your expertise need only read your blog. There has been a huge push toward human-relatability in web design and content. However, this can all be a distraction from a core element: visibility.
Every website must have images. Images add depth, detail, colour, and meaning to an otherwise uniform website experience. Images highlight your point, draw the eye, funnel leads, and make the difference between one website page and another. When building a website with WordPress, the use of your images is especially important. WordPress makes it easy use images in appealing and customisable way. Your business can shape your brand based on the images you choose and how to use them.
Building an online presence for your brand or business is easier said than done. Most small businesses have to carefully balance the need to be and post everywhere. The restrictions of a small team and a modest budget can keep you from using the same extravagant tactics as your enterprise competition. Fortunately, small businesses today have more than a few tricks up their sleeves in free, affordable, and accessible online resources.
So you need a new website. Whether your old one has just reached the end of its lifespan or you're improving your online presence in the aftermath of COVID-19, you've decided that now is the time for an upgrade that your business and its customers can benefit from.
Right now, businesses all over the world are adapting to the new quarantine conditions. Work-at-home is the new status quo and home offices are being constructed in homes that never thought to house them. More importantly, people are working at home, recreating at home, exercising, and even socialising from home. Many people isolating now never thought they would be so physically cut off from their work and routine.