Pixel Fish Digital Marketing Blog

Conversion interruption is something we have all experienced first-hand. Coasting through an online shopping experience or investigating a service when something about a site convinces us not to continue. Maybe it's an aggressive lead-qualifier, maybe it's a paywall. Maybe it's a 404 page in place of something we really wanted to see. Whatever the cause, there are certain things that trigger the "Nope Factor" in all of us.

When it comes to increasing your business’ revenue, it is crucial that you analyse your lead management program before you take steps to increase your marketing efforts.

Too often I see people jumping into their online store dream without treating it with the proper preparation and respect it deserves.

Trying to get something done on the cheap, yet expecting quick, big results.

You need to ask, would you be doing this if you were embarking on running a physical shop?

When businesses decide to offer live customer chat on their websites they hope that customers will respond in a positive way. Let’s take a look at some of the main pros and cons of live customer chat, so that you can determine if it is right for your business’ website.

Domain authority is one of the many factors Google use to determine the search engine ranking of your website. Understanding Domain Authority also helps you measure your SEO efforts and lets you analyse the strength of your website compared to your competitors’ websites.