Pixel Fish Digital Marketing Blog

Kevin Fouche

Kevin Fouche is the Director of Pixel Fish.
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Recent Posts

What Causes Leads to Leave Your Website During Conversion?

Posted by Kevin Fouche on Oct 22, 2019

Conversion interruption is something we have all experienced first-hand. Coasting through an online shopping experience or investigating a service when something about a site convinces us not to continue. Maybe it's an aggressive lead-qualifier, maybe it's a paywall. Maybe it's a 404 page in place of something we really wanted to see. Whatever the cause, there are certain things that trigger the "Nope Factor" in all of us.

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Topics: Inbound Marketing, Website Design

10 Great Ways To Better Manage Your Website’s Inbound Leads

Posted by Kevin Fouche on Aug 1, 2019

When it comes to increasing your business’ revenue, it is crucial that you analyse your lead management program before you take steps to increase your marketing efforts.

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Topics: eCommerce, WooCommerce

What's the true cost of an online store vs a physical shop?

Posted by Kevin Fouche on Jul 22, 2019

Too often I see people jumping into their online store dream without treating it with the proper preparation and respect it deserves.

Trying to get something done on the cheap, yet expecting quick, big results.

You need to ask, would you be doing this if you were embarking on running a physical shop?

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Topics: eCommerce

Pros and Cons Of Using A Live Customer Chat On Your Website

Posted by Kevin Fouche on Jul 18, 2019

When businesses decide to offer live customer chat on their websites they hope that customers will respond in a positive way. Let’s take a look at some of the main pros and cons of live customer chat, so that you can determine if it is right for your business’ website.

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Topics: Website Design

What Is Domain Authority and How To Improve Your Ranking?

Posted by Kevin Fouche on Jul 11, 2019

Domain authority is one of the many factors Google use to determine the search engine ranking of your website. Understanding Domain Authority also helps you measure your SEO efforts and lets you analyse the strength of your website compared to your competitors’ websites.

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Topics: Search Engine Optimisation