Pixel Fish Digital Marketing Blog

Right now, businesses all over the world are adapting to the new quarantine conditions. Work-at-home is the new status quo and home offices are being constructed in homes that never thought to house them. More importantly, people are working at home, recreating at home, exercising, and even socialising from home. Many people isolating now never thought they would be so physically cut off from their work and routine.

It seems like the world is waking up from a trance. Australia first began lifting its lockdown restrictions in late April, and has continued with a June 1 "Phase 2" of easing up in parts of the country. We're not close to 'business as usual' yet, of course. But around the country, businesses are beginning to look towards the future.

In this time of social isolation, many businesses are struggling with how to stay top of mind for their customers. You might have needed to close your physical doors as a result of specific mandates in your area. You might still be open for business, but with only an online or delivery model.

Right now, Amazon.com has roughly 2.5 million actively selling vendors working through the platform. eBay in its distributed populist way has even more. Etsy is a hotspot for handmade goods and there are more than a few tertiary marketplaces for niche or general goods. These shared e-commerce platforms are a good way to build early brand awareness, get those first product reviews, and make use of an existing selling infrastructure.

Never before have so many stayed home when they would rather be out shopping. The coronavirus pandemic has everyone ordered inside, sheltering in place, working at home, and otherwise not going out where they might encounter other non-household-members. However, the wheels of business have not stopped turning. The population,  unable to shop in public safely, have turned to the internet as the solution. Fortunately, we've also never before been so prepared to provide online shopping and delivery services.