Pixel Fish Digital Marketing Blog

A successful online business should monitor the online activities of the competition.  How can you stay ahead of the game if you don’t know the players, or what they have in their play-book? Luckily, it isn’t as difficult as you may think to analyse your competitors’ websites whilst engaging a responsive marketing strategy.

Social media offers businesses the unique opportunity to connect with - and communicate to - their existing and potential customers. To know which social media platform is right for your business, you will have to ask yourself who your target audience is.

Facebook is a vital tool that you can use to effectively reach your audience and drive more traffic to your website.

Voice search is quickly gaining traction. Optimising your site for Google voice search is crucial if you want the edge over your competition. Google voice search is changing how we search for the answers to our queries, how we look for information and, importantly, how Google manage search queries.

Optimising your website content to appear in a Google featured snippet is how you can best position your business as the authority on a given subject and the key to future-proofing your SEO. If your content is selected, it will appear in Google’s featured snippet, usually sitting at the very top of search results for a related query.