Pixel Fish Digital Marketing Blog

You might already be familiar with the three stages of the buyer's journey. The concept has become especially important to digital marketers in recent years, as marketing has shifted to a customer-centric approach that puts the audience at the centre of the planning and implementation process. Considering your buyer's journey means understanding just what steps they take on their way to helping your business grow.

In the Data Age, there's no question that digital marketing is the leading type of marketing and has, in fact, spun off into an industry far larger than traditional marketing ever was. This is because almost every consumer in the world is on the internet and using search engines to find the products and content they want. So whether your customers are local or global, digital marketing is an essential part of building awareness, interest, and loyalty in your brand.

Email marketing is a complicated subject for field service businesses. You are not an eCommerce market and, let's face it, most of your customers aren't going to be impulsive young people looking for the next click-bait deal. Field service clients tend to be homeowners and business managers who need serious service and expect a serious level of professionalism. This doesn't leave much room for sensational marketing tactics, but then, you're not a sensational business.

What's on the inside counts, too. WordPress has become the world's most popular content management system in part because of how many themes are available for every type of business and subject. And yet, even as you decide that moving your online presence to the platform is a good choice, it's easy to get stymied by the agony of choices available to you.

Lead generation is something that every business seeks to perfect. Drawing interested website visitors through ads and awareness building is only the beginning. Once you have a lead's attention, the goal is to keep them engaged as you guide them down the conversion path or funnel.