Pixel Fish Digital Marketing Blog

Australia’s online shopping industry is worth $23 billion and is outstripping traditional retail with its exponential growth. To stay competitive in such a rapidly expanding arena, it is important to stay on the front foot by monitoring the varying needs online shoppers and the ever-changing landscape of the online retail marketplace.

Creating a YouTube channel for your business can have many benefits, and it doesn’t have to be a complicated process or take much of your time to set up. It doesn’t matter who your customers are, chances are they are more than likely using YouTube. With over one billion users watching over one billion hours of video per day – YouTube offers a lot of opportunity at a relatively low-cost.

Podcasts are fast becoming our go-to method for our on-the-go intake of knowledge. We plug in during long commutes, we listen in on long flights and we tune in during downtime moments, giving weary eyes (that, in my case, have been staring at a computer screen all day) a long overdue rest.

Infographics are being regularly incorporated into content marketing strategies because they deliver powerful results.  65 percent of people are visual learners, which makes visual content appealing to the majority of your website visitors. An infographic is a visual tool used to convey data by way of an image, and an increasingly popular choice when it comes to visual web content.

Offline interactions are a great opportunity to drive traffic to your website that should not be overlooked.