Pixel Fish Digital Marketing Blog

The right website can become a cornerstone of your business. It turns your online presence into a place where your audience can learn more about you, understand how you differ from your competition, and even close the deal and reserve service or make a purchase. But of course, you have to get it right.

The essential functions of any website are static. In fact, the best performance comes from having streamlined and simple commands to run every website feature. A good website is built from machine pieces that fit together seamlessly, the same way every time. The UX, on the other hand, is all about responsiveness. Interactive features and UI elements are what bring a website to life for the client. Websites that respond to mouse movements and adapt to user choices create a feedback loop between the site and the client. Not only can they make use of tools and services on your website, but they will immediately feel as though your site is a place that cares about their input - because the site itself responds.

Most people have a Hollywood-influenced idea of what it means when your website is hacked. We get the idea that hackers are live villains trying to break down your firewall. In the movies, the hacker's fingers clack at-speed over a keyboard which somehow powers the brute-force password hack, which is somehow the only defence between hackers and the target servers. At the same time, the security team is shouting at each other and trying to form some keyboard-warrior defence. This is not really how website hacks work.

It might be counterintuitive, but that doesn't make it less true: the written word matters in web design. More specifically, the way the written word looks plays a crucial role in the overall effectiveness of your website, both in terms of how it looks and how successful it is to engage your audience.

In our modern, digital environment, a top-notch website is no longer optional. Regardless of the size of your business or your industry, you need that website to attract potential customers, distribute information about your business, and focus your online marketing strategy.