Pixel Fish Digital Marketing Blog

Kevin Fouche

Kevin Fouche is the Director of Pixel Fish.
Find me on:

Recent Posts

10 Signs That Your WordPress Site is Hosting Hidden Malware

Posted by Kevin Fouche on Mar 25, 2020

Due to increased hacker interest, WordPress security is more important than ever. A current hacker-favourite is to take over a site and subtly hang out in the background, soaking up server resources and web traffic more like a parasite than the kind of data-stealing or ransomware attack we've come to watch for and fear.

Read More

Topics: Website Security

7 Steps to Build a Customers Journey Map that Enhances Your Website Design

Posted by Kevin Fouche on Feb 27, 2020

You might already be familiar with the three stages of the buyer's journey. The concept has become especially important to digital marketers in recent years, as marketing has shifted to a customer-centric approach that puts the audience at the centre of the planning and implementation process. Considering your buyer's journey means understanding just what steps they take on their way to helping your business grow.

Read More

How Many Digital Marketing Channels Should Your Business Have?

Posted by Kevin Fouche on Feb 20, 2020

In the Data Age, there's no question that digital marketing is the leading type of marketing and has, in fact, spun off into an industry far larger than traditional marketing ever was. This is because almost every consumer in the world is on the internet and using search engines to find the products and content they want. So whether your customers are local or global, digital marketing is an essential part of building awareness, interest, and loyalty in your brand.

Read More

Topics: Inbound Marketing, Marketing

How to Build Multiple Email Lists for Your Business from your Website

Posted by Kevin Fouche on Jan 22, 2020

Email marketing is a complicated subject for field service businesses. You are not an eCommerce market and, let's face it, most of your customers aren't going to be impulsive young people looking for the next click-bait deal. Field service clients tend to be homeowners and business managers who need serious service and expect a serious level of professionalism. This doesn't leave much room for sensational marketing tactics, but then, you're not a sensational business.

Read More

Topics: E-Marketing, Inbound Marketing

7 Key Questions to ask before choosing the best WordPress Theme

Posted by Kevin Fouche on Jan 15, 2020

What's on the inside counts, too. WordPress has become the world's most popular content management system in part because of how many themes are available for every type of business and subject. And yet, even as you decide that moving your online presence to the platform is a good choice, it's easy to get stymied by the agony of choices available to you.

Read More

Topics: WordPress, Website Design