The recent global pandemic has caused countless businesses around the globe to shift into crisis mode. It has forced an adjustment of promotional strategies, aligning marketing strategies and execution with rapidly changing audience behaviours.
Even as Australia begins to consider easing restrictions in the near future, it will be awhile before daily life goes back to normal. That means adjusting your web design strategy, making sure you can stand up a reliable and persuasive web presence that helps your business sustain and grow digitally.
Put bluntly, you cannot accomplish that goal without the right partner--and the right platform. Whether you're building a website from scratch or making significant improvements to your existing presence, your CMS can help you publish content, engage your audience, and close more purchases.
That brings us to WordPress. The world's most popular CMS is a good choice for any business regardless of the environment. In light of the COVID-19 crisis, its benefits only become more obvious. Consider these 7 reasons to work with WordPress for your current website design project.
7 Reasons WordPress is Perfect for Your Website in Today's Environment
- A Free Platform in the Age of Shrinking Budgets
- Ease of Use Helps Businesses New to Web Content Management
- Scalability Means it Can Grow With Your Business
- Thousands of Themes and Plug-ins Allow for Flexibility
- You Can Stand Up Your Website Quickly and Efficiently
- Adding New Content and Adjusting Existing Content is Intuitive
- Continual Updates Your Website Secure and Forward-Facing
1. A Free Platform in the Age of Shrinking Budgets
At its core, the entire WordPress platform is actually free. It's one reason for its huge global popularity. WordPress is open source, which means any business with some background knowledge can sign up and begin to build their own website.
That's an especially important distinction in the current pandemic climate. The Australian economy is struggling, and many businesses have to cut their budgets in order to survive. Of course, in such a climate, marketing only remains important and perhaps even becomes more important to keep your business top of mind for your audience. A free opportunity to build your website might just be the right solution.
It's important to caveat, of course, that the entire website design project might not be free. You will likely need to spend some money on hosting, and if you want to work with an external web development and design partner, you will need to plan for some funds. But even in these cases, the money spent on a new design will not impact your budget as much as another CMS might.
2. Ease of Use Helps Businesses New to Web Content Management
Especially if your business is just shifting to an online communications medium, it's easy to get frustrated with the level of advanced management you'll need in most cases. Terms like wireframe, sitemap, and SEO only become more confusing when you're already preoccupied with issues related to Coronavirus.
Fortunately, that's another area where WordPress shines for almost any type of website design project. Its ease of use is obvious from the start, which begins with finding a theme and plugging in anything from graphics to headlines in a visual editor. That means anyone can build a website with even limited digital and computer skills.
At the same time, WordPress does fall into the "easy to learn, difficult to master" category. Businesses of all shapes and sizes, and even with the highest expertise levels, can still leverage its benefits. The learning curve remains relatively flat, making it a great fit for any business looking to build their web presence due to the changing economy.
3. Scalability Means it Can Grow With Your Business
We already touched on it above: WordPress is easy to use, but that doesn't reduce its complexity. Quite the opposite, in fact. WordPress naturally scales with your business, allowing for an expansion of both the scope and function of your website as your marketing needs and goals grow.
As you first build it, you might just need a way to showcase that your business exists online. But that doesn't mean that once you have brand awareness, your website becomes useless. Now, you can begin to use it as a lead-generation magnet and even for some eCommerce capabilities. As your needs evolve, so does your online presence.
That, in turn, should alleviate some concerns related to the long-term viability of standing up a website quickly now. You can begin with a simple setup, knowing that you can build it out and scale overtime for changing needs and a growing audience.
4. Thousands of Themes and Plug-ins Allow for Flexibility
WordPress is famous for its themes, which typically mean you don't have to start from scratch when you build your website. Instead, you can simply find a design and layout that makes sense for your business and brand, make some customisations to it, and run with it.
The same is true for plug-ins. Rather than requiring custom coding, these plug-ins add functionality to your website in a variety of ways:
- Add lead-converting sign up forms
- Show live weather in your location
- Add eCommerce capabilities
- A/B test your website content
- Include real-time search engine optimisation analytics
- And much, much more.
The best news: there are literally tens of thousands of plugins available for websites in all industries. Not all of them are of equal quality, and some work better than others. That said, the huge variety of both themes and plug-ins make building a website that suits your exact individual needs a breeze.
5. You Can Stand Up Your Website Quickly and Efficiently
Due at least in part to the above points, WordPress might just be unparalleled in how quickly you can stand up your website. If you're a brick and mortar store hit hard by the current economic climate, speed is vital to avoid losing your customer base in this new digital environment. You need a system designed to help you get online quickly without sacrificing quality or brand equity.
That's possible through WordPress web design in ways that few other CMS solutions can accomplish. Pick a theme, add some plug-ins, publish some content, and you're off and running. Even setting up some search engine optimisation doesn't take too long, meaning it won't be long before your audience can find you online.
Of course, quality still matters. The ability to get to market quickly does not mean you should neglect a strategic process through which you can build your website and attract your audiences. The natural flow of WordPress allows you to spend more time on that strategy, and less time on the technical implementation side.
6. Adding New Content and Adjusting Existing Content is Intuitive
No modern website can or should be static. Adding frequent content to your site is invaluable in the SEO process, allowing for search engines like Google to crawl and re-crawl your site on a regular basis. It's an important step as you gradually improve your search rankings and search credibility.
And of course, updating content matters even beyond adding new blog posts or pages. Your site can quickly become outdated, from your changing team to new offers or changing products. You might need to put out a notice that inform your customers about business changes due to COVID-19. Can your CMS support quick updates in these areas that don't require major coding changes?
With WordPress, the answer is a definite yes. Its simple editor allows you to both create new content and adjust your existing pages in a system that's no more difficult than writing an email. You can even preview everything you do in order to make sure it looks right before you take it live. Once you do, the change is immediate.
7. Continual Updates Your Website Secure and Forward-Facing
In any content management system, updates are vital to security. They help protect against continually changing and updating malware that could otherwise harm your business and even access your customer data. That's no different in WordPress, but the good news is that users who are aware of this issue tend to be well-protected.
That's because WordPress offers a continuous stream of updates that keep your website safe. Each update exists for a specific reason, whether it be to protect against a new piece of malware or to add a new feature or opportunity to optimise your site. As a result, you and your business always stay well-protected.
Of course, as with anything related to technology, you should be well-prepared for that update. Back up your site and code frequently should something go wrong. Schedule updates for low-traffic days and times to keep disruptions to a minimum. This guide can help you safely update WordPress.
Finding the Right Partner For Your WordPress Website Design Project
All the above reasons combine to make a single larger point: WordPress is the perfect CMS for the current business environment. Its agility and user-friendliness help you build a new website from scratch or even adjust your current website at almost a moment's notice. You just have to know where to start.
Working with a partner might be your best bet. The right partner can help you not just select the right theme, but customise that theme to make it work just right for your business. They can help you to install plug-ins, run through updates, and take any other steps you need to maximise your web presence.
Let's talk about that kind of partnership. Our expertise in WordPress website design might just be the perfect fit for your business during these unprecedented times. Contact us to start the conversation.