LinkedIn is one of your best choices for any type of B2B marketing. Unlike other social media sites such as Facebook, Instagram, Twitter, and others, LinkedIn is specifically for careers and business. This all starts with your profile. Here are 5 tips on How to Create the Perfect Linked In Profile.
To get the most out of this platform, it's important to establish an enticing and professional image. Here are our top guidelines for creating a compelling LinkedIn profile that will help you make more valuable connections.
5 tips on How to Create the Perfect LinkedIn Profile
1. Keep Your LinkedIn Profile Accurate and Up to Date
If you created your LinkedIn account some time ago, it's likely that certain elements are out of date. Have you moved, changed jobs, started a new business, changed the name of your business, or made other significant changes? Make sure you've updated this in your profile. It's also a good policy to proofread your whole profile to look for any mistakes. Think of your LinkedIn profile like a resume that's permanently posted. You want to make sure that it's accurate and free of errors in case potential employers or clients read it.
2. Make Sure Your LinkedIn Profile is Complete
While profiles are usually short and casual on sites such as Facebook, on LinkedIn they can be long and detailed. You can use up to 2,000 characters in your summary, which gives you plenty of space to describe yourself and/or your business. LinkedIn tells you the percentage of your profile that's complete. If it's not at 100% or close to that, go back and finish it. Some of the most important areas are current position (if you own a business or freelance, fill that in), previous positions, photo, education, and skills. In addition to filling out all of the requested information, you can optimize your profile with a strong headline and detailed description. When completing your profile, use as many keywords as possible that potential employers, clients, partners, or investors are likely to search for.
3. Solicit Recommendations
Getting recommendations for your skills is one of the best ways to build social proof. Just as reviews are important for restaurants (and, nowadays, just about every business), recommendations show the world that other people vouch for your credentials. Some of your contacts will recommend you without being asked. However, you can amp up the process by requesting them from clients or anyone who's familiar with your skills. LinkedIn has a long list of skills, so don't overlook the possibilities.
4. Create a Customised LinkedIn URL
A simple way to make your profile more memorable and sharable is to customise it, an option open to all LinkedIn members. Your default URL contains random letters and numbers that are hard to remember and don't help you build your personal brand. Choose an URL that's based on your name or your business name. If you have a common name, it might already be taken, which is similar to buying a domain name. However, you can surely find a variation that's still free. This looks better on business cards and anywhere else you're sharing your LinkedIn profile.
5. Promote Your LinkedIn Profile
A strong and complete profile makes it more likely that people browsing LinkedIn will find you. However, you can increase your reach even more by actively promoting your profile. There are many ways to do this, such as:
- Use your LinkedIn profile as an email signature. If you're active in any discussion forums, you can also add it to your signature there.
- Connect LinkedIn to other apps. Under LinkedIn settings, you can connect your account with Twitter and other applications.
- Place a LinkedIn badge on your blog or website.
- Add your LinkedIn profile to your business cards or any printed materials you produce for your business such as flyers or posters.
Remember: Your LinkedIn profile is a free networking tool that lets you reach a wide audience. The more professional and optimised your profile and the more widely you circulate it, the better your results will be.