Your website is your business’s public face. Like a storefront, it has a great deal to say about your business–and you want to be sure that you control the first impression visitors receive to your website every bit as much as you would control the impression of visitors to a brick and mortar store if you’re struggling to understand why quality copywriting matters for your website, consider these facts.
5 Reasons Quality Copywriting Matters for Your Website
1. High-Quality Content Proves You’re Serious
When you’re interacting with someone on a professional level, you expect them to communicate professionally with you. High-quality content and great communication skills help to prove your seriousness in any industry. When you produce low-quality content, it suggests that you’re simply throwing together your website to say that you have one instead of giving it the time and effort it deserves. Not only that, many people will find themselves wondering whether or not you’ll show that same lack of regard to other aspects of your business as well.
2. Quality Content Changes Search Engine Placement
Today’s search engines are built with complicated algorithms. It’s not just about creating content that uses as many keywords as possible anymore; instead, the quality of the content matters! Search engines now penalise content that isn’t genuinely useful and interesting to potential consumers. When customers visit your website quickly and click away again just as quickly, search engines notice! As a result, quality content is raised higher in search engine rankings. If your primary content creation goal is to increase your search engine ranking, the quality of that content matters!
3. Words are Worth the Effort
Many websites are designed around pictures. Whether you’re an artist, an architect, or a landscaper, the words that go with your images are just as important as the pictures themselves. A good copywriter can make your pictures stand out from the crowd of your competitors, painting a picture of their own that will allow deeper appreciation of your website and your products.
4. Quality Headlines Attract Attention
Quality content is about more than just blog posts and articles. Your headlines matter! Crafting good headlines helps increase interest in your content, drawing readers to see what else you have to offer. Good headlines should be as unique as possible, provide an enticement for the reader, and be honest about what the reader will find when they click through the content. If your content writer has met those goals, your website’s popularity will be boosted. With the wrong headlines, on the other hand, you’ll quickly discover that many people will miss the opportunity to visit your webpage altogether.
5. Jargon is Confusing
Keep in mind that many of the people visiting your website aren’t industry professionals. They aren’t familiar with the jargon that you use every day. Working with a great copywriter–or producing content yourself–to ensure that laypeople can understand your content is a critical part of connecting with your customers. You want them to be able to find answers to their questions and determine that your business is the best one to produce the goods and services they need, not become confused and click to one of your competitors’ sites instead.
Quality copywriting matters more than almost any other aspect of your website. It can look beautiful, but if you aren’t producing great content to go with it, that great appearance is little more than an expensive shell. If you need help building your website, contact us today to learn more about how we can improve the appearance of your site and highlight that critical content for visitors to your page.
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