Keeping your blog updated is a critical part of using it as a tool for your website.
Updated content doesn't just let customers know that you're current, in business, and on top of the latest trends. It also helps bump you up in search rankings and keeps you relevant and current to potential customers.
Not only that, when you blog on a schedule, your readers know exactly when to come back for more!
There's just one problem: turning out new content every week can be a real challenge. Writer's block can affect anyone, but it's particularly potent when you know there's a deadline inching up and you have a pile of other things to do.
Beating blogging writer's block, therefore, should fall at the top of your To Do list.
4 Business Blogging Tips
1. Have a basic outline for posts well in advance.
While there is always room for new posting opportunities--current events in your field that require a quick reaction, for example--keeping a list of upcoming topics on hand will make it easier to pound out that blog post when you're working on a tight deadline.
Knowing your upcoming topics will also make it easier to keep an eye out for potential sources during your regular browsing sessions. You never know when another article will make a great source for an upcoming blog!
2. Set yourself up for success.
When you sit down to blog, avoid opening other tabs on your computer, browsing randomly, or even reading articles that have nothing to do with your current blog post, but that pop up when you search for sources. Writing time is for writing, not for checking your email, visiting social media accounts, or entertaining distractions.
When it comes to writing, getting started is often half the battle. Over time, you'll learn what setting makes it easier for you to write. As you develop habits related to your blogging, it will become a much more natural process that produces better results.
3. Write several posts at a time instead of only writing when you have a deadline looming.
You know what you're supposed to be writing about. You've created that writing space. Once the words start flowing, it's easier to keep going than it is to stop and start up again later. Consider taking the time to write several blog posts at once, then schedule them for several weeks to come.
Not only will it lift the stress from your schedule to know that your blog posts will be taken care of for some time in the future, it will help you use your current efforts as a springboard for further posts, tying them together into a more cohesive whole.
4. Stuck for topic ideas? Consider the things you love most about your job.
There's something in your field that makes you very passionate. There's a part of your job that you really love doing, or something that you can't help but speak out about when it comes up in casual conversation. Those things are excellent topics for blog posts.
Your blog post is your platform to share your enthusiasm with your readers. That passion will bleed over into every word, helping to catch your readers and bring them in so that they'll keep coming back for more.
Writer's block is a serious problem. Thankfully, it's a problem that's in your head! As you settle in and get used to writing on a regular basis, it will become increasingly easier to put your thoughts on the screen and share them with your avid readers.
Looking for more ways to put your blog on the map? Contact us today for more information on building a website, including using your blog as an effective marketing tool.
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