Social media marketing without top social media publishing tools has always been challenging, and it's not getting easier any time soon. With the 6,000 tweets sent every second and the 7.5 million blog posts published each day, saying that you have competition is now an understatement.
That said, managing a social media campaign can easily turn into a nightmare, especially once your audience and platform grow. Juggling between hunting for premium content, posting it across different platforms, and analyzing the subsequent reports is no walk in the park.
It doesn't always have to be this way. What if we told you there's a solution that can do all the heavy lifting on your behalf?
Enter Social Media Management Tools
Social media management software was the perfect present for businesses of all sizes-properly wrapped and delivered with love.
The days of moving across tabs, posting inconsistently across platforms, tired nights, burnouts, confusion, and chaos are now over. With an effective publishing tool. A business can get:
- Unified communication from a single point across multiple platforms
- Comprehensive analytics all in one dashboard
- Social media listening across different platforms
- Competitor tracking across various platforms
Benefits Of Using A Single Tool
There's no doubt that marketing tools are crucial. However, there's a catch. In your search for the perfect tool, you may find yourself falling into the trap and lure of multiple tools.
Hey, the more, the merrier, or so we think. When it comes to marketing tools, less is more. Remember, you embraced marketing tools to remove complexity, not add to it. Using a single tool will help you.
Worse than not using any social media marketing tools is having dozens of them running on siloed systems and fragmented interfaces.
Using a single tool gives you simplicity, which we've come to learn is the greatest sophistication. A single dashboard, CRM and unified analytics, what more could you ask for?
Without a single point of truth, customer centricity becomes a distant dream. Having multiple systems will have you focusing your attention on everything but the customer.
With a single dashboard, unified communication and a focal point for analytics, putting your customer at the centre of your campaign have never been easier.
It may not seem like it, but running multiple systems is relatively expensive in the long run. That $14 here, $55 there, and some $25 in between may eventually add up into some significant figure. Every day you use a unified system is a dollar saved.
Here Are The Top 10 Social Media Publishing Tools To Streamline Your Content Marketing
So that you don't spend hours reading reviews on Google, we've combined a list of some of the top social media publishing tools, their pros, cons and pricing. They include:
Buffer is a few points shy of everything a social media campaign ever needed. That's why it's trusted by over 75, 000 brands worldwide.
The concept of Buffer is a system that allows you to select, schedule and automate your delivery of posts across different platforms and audiences at a pre-determined time. It also sources all the analytics from your platform and brings them under one dashboard.
You won't be reading reviews for long to realize that Buffer gives you enough reasons to consider adding it to your campaign. Some of these include.
- Wide Compatibility
Buffer supports content marketing across several platforms. This includes Facebook, Twitter, LinkedIn, Instagram and Pinterest for Pro Users.
- Intuitive Interface
Buffer designed their interface with simplicity in mind; you don't need to be an expert to operate it. Most of the features are in a single dashboard which makes it easier for you to operate.
- Multiple Features
One of Buffer's most significant selling points is its wealth of features. Buffer offers automated publishing, collaboration tools, post scheduling, social media integration and analytics, among other features.
One of Buffer's greatest shortcomings is its few glitches that happen occasionally. Other than that, Buffer has almost everything going for it.
Buffer offers one of the best value for money this side of great publishing apps. It has a forever free plan for starters, then $15, $99, $199, $399 a month onwards.
Sendible is to agency social media management what beer is to parties. If you run an agency with several clients, Sendible may be one of the best things to happen to your business in a long time.
The concept of this software is for your agency to manage, automate and track your content campaign on social media from a single point.
Sendible has many selling points. Some of its most outstanding include:
- Convenient Deployment
Since it's a SaaS, your team can deploy Sendible from the cloud wherever they are. This means that location is no longer an impediment, and your agency can manage its content marketing from different devices.
Sendible is the textbook definition of a unified solution. This software is good at taking all the intricacies of your content marketing and bringing them all under one dashboard.
To make it into the ultimate one-stop-shop, Sendible offers a wealth of integrations and optimizations. These include a YouTube Search, royalty-free image search and Canva Graphics editor.
Sendible is a great solution, but the teams have to work on some of its glitches, especially when it comes to scheduling posts.
The Sendible interface is buzzing with features. These include Competitor analysis, competitor monitoring, automated tracking, ROI tracking, channel attribution, and collaboration.
Sendible offers a 30-day free trial. From there onwards, they offer several payment options starting with $29 a month to $99, $199, $299 and enterprise pricing.
HootSuite is a social media campaign manager's dream come true, and a little bit more. With an estimated 18 million users worldwide and 800 out of 1000 Fortune 500 companies, the only thing that precedes HootSuite is its reputation.
HootSuite is one of the most extensive publishing platforms. It manages publishing, scheduling, analytics, reporting and tracking, just to mention a few.
HootSuite has a lot of advantages. These include:
HootSuite is the king of compatibility. With this one platform, your business can connect to more than 35 social networks, including Facebook, Instagram, Twitter and LinkedIn.
- Convenient Deployment
Given that HootSuite is cloud-based, your company and its teams can launch it from any location and a multiple ranges of devices.
HootSuite takes analytics to a whole other level. With HootSuite, you get to leverage over 200 metrics to get insight into your social media marketing campaign, which helps you make more informed decisions.
- Campaign Tracking
HootSuite is one of the best platforms to track your campaign; HootSuite enables you to track hashtags, mentions, engagements and followers. This keeps your campaign in the know and helps in making informed decisions.
Reviews show that one of HootSuite's most significant shortfall is its interface which is not as intuitive as other interfaces in the market.
There is no shortage of features as far as HootSuite is concerned. Quite to the contrary, there are excesses. These include analytics/ROI tracking, content management, A/B testing, automated publishing and competitor tracking.
HootSuite has both a free plan and a 30-day free trial. From there, using this will set your business $49, $129, $599 per month.
In social media marketing, a picture is worth a thousand words and a few bucks. Tailwind sets to make this a reality for your business too. How? Tailwind is a platform that aims to bring your visual marketing on Instagram and Twitter to the next level.
With Tailwind, you can schedule posts across different platforms, target and track leads and engagement on visual social media while automating your publishing at the same time.
Tailwind has multiple advantages. These include:
- Specializes In Visual Marketing
One of Tailwind's greatest selling points its specialization. Its features revolve around Instagram and Pinterest, enabling businesses focused on improving this aspect of their marketing to benefit.
- Intuitive Interface
Tailwind's interface is one of the simplest to use. It has a drag and drop interface that makes posting multiple pictures easy and automated scheduling that does all the heavy lifting for you.
Tailwinds greatest strength also doubles as its weakness. Its excellence in visual content marketing may sometimes make it mediocre when it comes to other aspects of marketing.
Tailwind has more than enough features to bring your Instagram marketing to life. These include influencer tracking, trend analysis and tracking, analysis and reports and social media marketing.
Tailwind offers a free trial version. Onwards you can pay a Pinterest Plus for $14.99 0r $9.99 a month or an Instagram Plus for the same amount billed annually, among other payment options.
Loomly is any marketing campaigns greatest weapon against clutter, chaos and confusion. This tool will help your business organize your marketing in ways you couldn't deem possible.
All the functionalities of this tool can be condensed into three words, efficient workflow management. Loomly promises to allow you to schedule your posts well into the future, plan your calendar and handle next month's content marketing today.
Loomly has a lot going for it. Some of the advantages of using this tool include:
- Workflow Management
Workflow management is this tool's most significant selling point. If you're having trouble staying ahead of your content marketing, Loomly was created just for you.
- Simple Interface
Interfaces don't get simpler than this. Anybody can operate this tool regardless of their expertise or technical experience.
- Engagement Tracking
Not only does Loomly allows you to plan and schedule your content marketing well into the future, but it also enables you to track your content and engagement with the audience.
It's almost heartbreaking knowing that Loomly doesn't integrate with Instagram. However, it integrates with Facebook, LinkedIn, Twitter and a myriad of other networks.
Loomly's long list of features includes post scheduling, customer engagement, customer segmentation, keyword filtering and social media monitoring.
Loomly offers a free trial and several pricing options starting from $25 a month.
6. Sprout Social
An article about content publishing tools is always incomplete without mentioning Sprout Social. It's the textbook definition of a one-stop shop and one of the few management tools that offer a CRM.
This tool offers many a lot of benefits. These include:
- Simple Interface
Sprout Social has one of the most straightforward interfaces of all management tools. Everything you need is always on a single dashboard or within reach.
- Data Analysis
Sprout Social leaves little to chance when it comes to data analysis. This platform enables your business to segment and analyze data from a demographic and geographic point of view.
Sprout Social ensures that it's an umbrella for all your content marketing needs. It centralizes your entire campaign, its passwords, engagement, and platforms into a simple to use interface.
Reviews reveal that many Sprout users find it to be relatively pricey. Other than that, it's mostly fine.
Sprout Social most significant selling point above its centricity are its reports and insights. Its features include configurable alerts, segmentation, competitive analysis and competitor monitoring.
Sprout Social has a free trial version. From there onwards, it will set you back $99, $149, $249 all per user/month
7. Zoho Social
Zoho Social is probably one of the most affordable comprehensive managers on this list. It's everything you ever wanted in a management tool, but this time at a price everybody can afford.
Zoho brings all your content management under one dashboard. This is scheduling, planning, publishing, engagement and analytics.
The advantages that come with using Zoho social include:
Zoho allows you to extend its functionality by adding other Zoho integrations such as Zoho Workspace, Zoho Campaigns and Zoho CRM.
- Team Work and Affordability
Zoho is a pro-team management tool. Its $15 basic plan accommodates two team members, and you're always free to add more at $10 each.
Zoho Social's pricing, features and abilities have been built to accommodate the growth of a business's content marketing needs.
Zoho has a lot going for it, but it needs to work on its customization across platforms and customer support.
Zoho has a free version and a free trial option. Other payment options start at $15 a month.
Instagram has evolved into a powerful marketing platform, and in its wake sprouted a myriad of tools seeking to make marketing on IG easier. Later is one of them.
Later started as a tool focused solely on automating your content marketing on Instagram. However, it has grown into a favourite for visual marketing management across different platforms such as Facebook, Pinterest and Twitter.
There's a reason Later is a popular visual marketing tool. Its advantages include:
Later offers some of the best visual marketing reporting, analytics and social media listening in the market.
Later allows you to schedule your content far into the future and automate the publishing of visual content across platforms and at your desired time.
- Intuitive Interface
Later has a drag and drop interface. This not only makes it one of the easiest to use but also makes managing workflow easier.
Like Tailwind, You may find Later's abilities on management outside visual content to be lacking .
Some of Later's most prominent features include automated publishing, content management, multi account management and reporting/analysis.
Later has a free version, no free trials and options from $9, $19, $29 and $49, including enterprise pricing.
Crowdfire is the best content management tool as far as small, and growing businesses are concerned. It caters for businesses that can't afford large management teams or pay a premium for established content management software.
- Content Curation
Crowdfire helps your campaign source and use content that is relevant to your marketing, client and prospective audience.
Crowdfire offers a wealth of reports and has an effective social media listening platform.
- Scheduling and Automation
Crowdfire offers top of the range content calendar scheduling, and the subsequent execution from automation is excellent.
One complaint from reading the reviews is that Crowdfire makes you pay for most of the features you need.
Key features of Crowdfire include its content publishing, post analytics, hashtag recommendations, and customer service management.
Crowdfire has both a free version, offers free trials and starts at $9.99 a month.
Edgar is your one-stop shop for everything automation and a little bit more. This is the management tool if you want to automate your workflows.
Edgar is great for scheduling content, Twitter recycling, and has a great social media library that provides an evergreen flow of content.
Most of the complaints about Edgar revolve around the issue of it being technical and requiring a learning curve.
Some of Edgar's best-selling features include its automated publishing, post scheduling, content management and multi-account management.
Edgar does not have a free version and costs $49 per feature per month. However, it offers a 30-day money-back guarantee.
Where We Come In
Before you start your social media campaign, you need a website. That's where PixelFish comes in. Our team of experts help develop websites that will take your business to the next level. For more information, contact us today and let us be part of your story.
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