Due to increased hacker interest, WordPress security is more important than ever. A current hacker-favourite is to take over a site and subtly hang out in the background, soaking up server resources and web traffic more like a parasite than the kind of data-stealing or ransomware attack we've come to watch for and fear.
Topics: Website Security
You might already be familiar with the three stages of the buyer's journey. The concept has become especially important to digital marketers in recent years, as marketing has shifted to a customer-centric approach that puts the audience at the centre of the planning and implementation process. Considering your buyer's journey means understanding just what steps they take on their way to helping your business grow.
In the Data Age, there's no question that digital marketing is the leading type of marketing and has, in fact, spun off into an industry far larger than traditional marketing ever was. This is because almost every consumer in the world is on the internet and using search engines to find the products and content they want. So whether your customers are local or global, digital marketing is an essential part of building awareness, interest, and loyalty in your brand.
You already know that selling a product online takes a lot more than a platform and a listing. There is always competition. Other products on the same platform, other platforms, other brands; everyone is trying to sell their products online. But not everyone has figured out how the game is played. In addition to SEO descriptions, keyword-loaded titles, and metadata galore, you also actually need some good product photos.
As the owner or operator of an e-commerce company, your livelihood is directly linked to your website. A well-designed website will increase your repeat business, boost sales, and improve customer satisfaction. A poorly designed e-commerce site, on the other hand, will frustrate prospective buyers and drive some of them directly into the arms of your competitors.