Pixel Fish Digital Marketing Blog

Right now, Amazon.com has roughly 2.5 million actively selling vendors working through the platform. eBay in its distributed populist way has even more. Etsy is a hotspot for handmade goods and there are more than a few tertiary marketplaces for niche or general goods. These shared e-commerce platforms are a good way to build early brand awareness, get those first product reviews, and make use of an existing selling infrastructure.

Never before have so many stayed home when they would rather be out shopping. The coronavirus pandemic has everyone ordered inside, sheltering in place, working at home, and otherwise not going out where they might encounter other non-household-members. However, the wheels of business have not stopped turning. The population,  unable to shop in public safely, have turned to the internet as the solution. Fortunately, we've also never before been so prepared to provide online shopping and delivery services.

The recent global pandemic has caused countless businesses around the globe to shift into crisis mode. It has forced an adjustment of promotional strategies, aligning marketing strategies and execution with rapidly changing audience behaviours.

We're in the midst of a pandemic that's unlike anything we've experienced in the modern future. For businesses, it's an uncertain time that could come with economic turmoil as well as a complete shift in how to operate. The first thought on your mind in these times might not be web design. But perhaps it should be.

Marketing is important. Everyone knows that. Knowing you need to get the marketing ball rolling is one thing. Actually setting the marketing ball in motion is sometimes a whole different story.