In the Data Age, there's no question that digital marketing is the leading type of marketing and has, in fact, spun off into an industry far larger than traditional marketing ever was. This is because almost every consumer in the world is on the internet and using search engines to find the products and content they want. So whether your customers are local or global, digital marketing is an essential part of building awareness, interest, and loyalty in your brand.
You already know that selling a product online takes a lot more than a platform and a listing. There is always competition. Other products on the same platform, other platforms, other brands; everyone is trying to sell their products online. But not everyone has figured out how the game is played. In addition to SEO descriptions, keyword-loaded titles, and metadata galore, you also actually need some good product photos.
As the owner or operator of an e-commerce company, your livelihood is directly linked to your website. A well-designed website will increase your repeat business, boost sales, and improve customer satisfaction. A poorly designed e-commerce site, on the other hand, will frustrate prospective buyers and drive some of them directly into the arms of your competitors.
Email marketing is a complicated subject for field service businesses. You are not an eCommerce market and, let's face it, most of your customers aren't going to be impulsive young people looking for the next click-bait deal. Field service clients tend to be homeowners and business managers who need serious service and expect a serious level of professionalism. This doesn't leave much room for sensational marketing tactics, but then, you're not a sensational business.
What's on the inside counts, too. WordPress has become the world's most popular content management system in part because of how many themes are available for every type of business and subject. And yet, even as you decide that moving your online presence to the platform is a good choice, it's easy to get stymied by the agony of choices available to you.