According to research, thought leadership is the most impactful form of content marketing, surpassing case studies and adverts. Generally, most buyers rely on online sources to gather information about the products they want to buy. Perhaps, that's why thought leadership is such an influential content type, thanks to its high credibility.
Topics: Business Tips
You might be selling the world's best product born out of intense research, innovation, and business plans, but without validation, you may not hit your sales target. Consumers use recommendations and reviews from past customers to make buying decisions. Displaying genuine social media reviews on your website increases trust and helps customers make purchase decisions.
Topics: Social Media
By now, everyone is familiar with the site of QR codes, even if they don't know what they are or what they are for. Many businesses are using these funny-looking images to help build their brands, drive traffic, solicit feedback, and more.
While surfing the internet for specific information, how many times have you had to exit a page because it took forever to load? Quite a lot, huh?
Like everyday business customers, visitors are often pretty impatient and won't hesitate to leave your page if it takes more than a few seconds to load. And the consequence? Poor page load time hurts your SERP ranking, conversion rates, user experience, and sales returns.
It's common knowledge; websites and web content should be accessible to everyone, including people with disabilities. That's why the World Wide Web Consortium (W3C), in cooperation with various organisations and individuals world-over, thought it wise to develop Web Content Accessibility Guidelines (WCAG).