Pixel Fish Digital Marketing Blog

What to Do With Your Website 404 Page

Posted by Mark Fouche on Mar 13, 2018

Navigating a website is something that almost all modern consumers know how to do. They can find their way around your products and services pages, browse the 'about us' and peruse your news section but sometimes something goes wrong. Here's What to Do With Your Website 404 Page.

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Topics: Website Design

How to Use Google Analytics to Increase E-Commerce Conversions

Posted by Mark Fouche on Mar 6, 2018

Here's the dirty little secret about Google Analytics: Just about every e-commerce website uses it for data analysis, but hardly anyone understands how to use it. If you find yourself mired in a mountain of Google Analytics statistical reports with no idea what to do with them, you're not alone. Here's How to Use Google Analytics to Increase E-Commerce Conversions.

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Topics: eCommerce, Google

WordPress Website Security: How to Avoid Getting Hacked

Posted by Mark Fouche on Feb 27, 2018

WordPress has become a very popular system for designing websites - and for good reason. It lets you create a professional-looking website with terrific functionality and options. However, the more popular a system is, the more likely it is to be targeted by hackers. Here's what you need to know about WordPress Website Security.

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Topics: Website Security

What are Personalised URLs (PURLs) and Why You Should Be Using Them

Posted by Mark Fouche on Feb 20, 2018

Modern day marketing happens on the web. From social media to e-commerce, most of your conversions will happen online. For this reason, wave after wave of new marketing techniques have revolved around ways to optimise a user's experience when locating and interacting with business websites. One of the most versatile innovations in web-based marketing is the PURL.

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Topics: Website Design

Using Inbound Marketing to Create Valuable Leads

Posted by Kevin Fouche on Feb 13, 2018

The attitude of modern consumers is one of independence. They like to look things up for themselves, find and research their own products and decide after a reasonable amount of comparison and investigation. The methods of inbound marketing have adapted to this new style by providing interesting and informative content for people browsing the internet to find.

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Topics: Inbound Marketing