Pixel Fish Digital Marketing Blog

In today's digital world, every organisation needs a website. If you own or manage an Aged Care organisation's marketing campaigns and don't have a website, you could be missing out on business opportunities. By being the centre of your organisation's online presence, a website helps you accomplish different marketing strategies. 

Unless you're primarily a business flipper, having an exit plan might be the last thing on your mind when starting a business. However, experts advise that you should always run a saleable business at any point in time. This is because you have to be strategic to build a business that can bring you top dollar in the event you want to sell.

As a nonprofit organisation, you need to maximise every available opportunity to collect donations. This means utilising every open platform to attract as many donors as possible. One such resourceful platform is your website. Since it's something you update consistently, it's only logical that you should use it to collect donations for your nonprofit projects. 

As the COVID-19 pandemic ravaged the world, businesses began leveraging online courses to offer expert advice to clients they could no longer meet. As the popularity of e-learning continues to grow, more businesses will undoubtedly join the bandwagon in the coming years.

COVID-19 got here quickly – leaving people with little to no time to adjust. Consumers had to work from home, embrace social-distancing-friendly behaviours, and re-evaluate what they considered as most important in their lives. For any attentive marketer, these quick shifts led to monumental changes in consumer behaviour.