Pixel Fish Digital Marketing Blog

In the world of e-commerce web design and full-funnel marketing, there is an immense amount of focus on getting customers to the buying stage but remarkably little focus on the checkout process itself. After all your hard work cultivating leads and guiding them toward that checkout button, a rough checkout process can turn customers away at the very last minute.

Lead generation is something that every business seeks to perfect. Drawing interested website visitors through ads and awareness building is only the beginning. Once you have a lead's attention, the goal is to keep them engaged as you guide them down the conversion path or funnel.

Digital marketing, and social media in particular, are complex. You're talking about a wide range of channels that all require different approaches and engagement tactics. Simply posting the same content across platforms is not enough. Instead, you need to build a unique strategy designed for each of the platforms you want to leverage.

That free Wix template won't last your business forever. At some point, as your business grows, your online presence will need to lift as well and you may consider getting a professional Wordpress website.

Not every new web design trend will fit in with your marketing strategy. Smart marketers will consider the consequences of each decision and determine whether it's worth the risk.