Pixel Fish Digital Marketing Blog

Stripe and Paypal are the major players when it comes to selecting a payment gateway for your business. Both offer similar benefits and have comparable fees, but there are some significant differences between the two.

Infographics are being regularly incorporated into content marketing strategies because they deliver powerful results.  65 percent of people are visual learners, which makes visual content appealing to the majority of your website visitors. An infographic is a visual tool used to convey data by way of an image, and an increasingly popular choice when it comes to visual web content.

Offline interactions are a great opportunity to drive traffic to your website that should not be overlooked.

A successful online business should monitor the online activities of the competition.  How can you stay ahead of the game if you don’t know the players, or what they have in their play-book? Luckily, it isn’t as difficult as you may think to analyse your competitors’ websites whilst engaging a responsive marketing strategy.

Social media offers businesses the unique opportunity to connect with - and communicate to - their existing and potential customers. To know which social media platform is right for your business, you will have to ask yourself who your target audience is.