Having a WordPress website makes digital marketing easy. Rather than having to approach each practice individually, you can have a holistic marketing strategy with your website at the core. In this blog, we'll explain how a WordPress website assists specific aspects of digital marketing.
Everyone from experienced marketers to new business owners understands just how important content is in relation to digital marketing. Whether you want to generate leads, convert users, establish a good brand reputation, or attract followers on social media, you need content.
Content is most effective when it's posted directly on a company's website. This is mostly related to SEO and Google's site ranking system. With a WordPress website, adding content is as easy as clicking a few buttons. You don't have to know anything about coding, you just need to copy and paste your text.
Search engine optimisation
Aside from posting original content on your site, WordPress has other uses in the context of SEO. This recent Promotion World article explains how WordPress sites stay clean and organised with self-maintenance:
"Not only trash can increase the size of your database, but all posts on your website can populate table rows with data. So, it is crucial to delete unwanted ping backs & track backs and spam comments regularly. Also, be wary of the number of posts and drafts revisions your website has recorded. You can use WordPress revision system that allows you to go back to older versions of articles and view or restore them."
Redundant content can clog your site, which is bad for SEO. WordPress prevents this from happening before your site ever drops in Google's rankings.
As you well know, generating leads with good content marketing and SEO strategies is pointless if you don't know how to convert them. Assuming those leads are relevant, you need to know how to finish the deal.
Businesses can convert leads by creating landing pages on their WordPress sites. These convert users as they're prompted to give their contact information in exchange for a white paper or survey.
And finally, how your site functions plays a major role in your overall marketing experience. Your social media and SEO efforts won't amount to much if users can't navigate your site.
A recent Tech Republic article mentions multiple WordPress plugins that improve a site's functionality. One in particular named "Any Mobile Theme Switcher" helps users navigate your site on mobile devices:
"Any Mobile Theme Switcher does something special: It detects what browser the user is working with and then loads a theme that you (the administrator of the WordPress site) has assigned to that particular browser. Why would you want to use such a plugin? Because sometimes a particular browser won't render your site exactly how you want it. This way you can ensure the browser being used is capable of getting the best possible experience from your site."
Some businesses only test their website on their own computers. They think it's functioning perfectly until a prospective customer writes an email complaining that they can't access the site.
With WordPress, you can make your site responsive so it adapts to mobile screen sizes. Not only does this improve your site experience, but it's also another boost for your SEO. Google prefers responsive sites because of their mobile functionality and gives them an advantage in its search algorithm.
Switching to a WordPress site always makes sense when it comes to digital marketing. Whether that's a priority or not, your website will help you connect with your target audience better. To talk more about WordPress, or anything else, contact us today.