When you create a new WordPress website for your business, it's crucial to work with professionals who can help you get the most out of it. These professionals need to possess a number of key skills, allowing them to build you an online presence that will make a tangible impact on your business growth.
To help you find the experts you need to succeed, here are 9 common traits that true WordPress web design experts share.
9 Common Traits that All WordPress Design Experts Share
Above all, anyone purporting to help you build a website on WordPress should have thorough knowledge and experience on the platform. WordPress is the epitome of the easy to learn, difficult to master mantra. You could probably build a website yourself, but only an expert can build a unique and successful online presence for your business.
2) Experience of HTML and CSS
Building a website on WordPress is more than just adding some text and images to a theme. To truly help your business, your WordPress web design expert needs to be able to customize the themes according to your unique needs, so expertise in HTML and CSS is crucial.
3) Technical skills with hosting
Building the website means little if it never lives anywhere. After the build comes the migration to the live hosting environment. Ideally, your web design partner should help you with every aspects of making sure that your web host is both reliable and successful.
4) Knowledge of Plugins
WordPress is the world's most popular web building platform in part because of its many plugins, which help you both customise your website and solve any problems that may arise. Your design expert should know these plugins well enough to be able to use them to your website's advantage.
5) Ability Keep Up to Date With WordPress
The internet never stands still, and the same is true for WordPress. Ideally, a web designer on the platform needs to be willing and able to keep up with any updates and new plugins on WordPress, which helps you build a website that succeeds not only now but in the future, as well.
6) Knowledge of Themes
Despite its customisation, your website will ultimately be built on a theme, and the quality of that theme will play a large role in the success of your website. Your design expert needs to not only know how to determine a quality theme, but also how to customise it in order to remain successful.
7) Experience in Building Websites in Your Industry
Depending on the type of business you run, your website may have very distinct specifications. An e-commerce site, for example, will need a very different structure than a simple, informational online presence. Any web design expert you work with needs to understand how to build a website like yours on WordPress, and asking for past examples of their work can help you determine their level of experience.
8) Understanding of Audience behaviours and Trends
Of course, a WordPress web design expert also needs to know how to build a website that appeals to your audience. Online behaviours are constantly shifting, and the recent move to mobile is only one example of that fact. Success depends on audience satisfaction, which is only possible with a designer who can build according to audience needs.
9) Knowledge of Integrating WordPress With Your Digital Marketing
Finally, to succeed online, your brand's marketing efforts need to be integrated. In other words, you need a website which connects seamlessly to your social media and other digital marketing efforts. Only a true WordPress design expert will be able to help you accomplish that feat through social integration and in-depth analytics.
If your web design partner exhibits these traits, you're ready to build a successful website for your business. And if not, you may simply not have found the right partner yet. Contact us to get started with a WordPress design expert that can take your online presence to the next level.