At one point in time, the Yellow Pages were the way to go when it came to advertising for your business. You could take out an ad in this huge book and be ensured that consumers would be able to find you when they flipped through the pages.
That all changed with the introduction of the internet.
Today, well over 60% of consumers turn first towards online searches when they are looking for new businesses. What does this statistic mean for you and your company? It means that you must completely change the way that you think about your website.
Why Your business website is More than just an online business card
When the internet was first invented, most businesses used it as a sort of online business card. It simply stated general information about the business. However, this is no longer the case. In fact, businesses have now created websites that are completely in tune with the needs of their customers.
Today, a website needs to be a living, breathing portion of your business. Your customers expect the website to be valuable and teach them more about your business. To do this, it needs to be interactive. The first thing you will need to focus on is the links on your page. For example, make sure that your phone numbers are ones that you can click on. This allows a customer to easily contact you from their mobile device without the need to write down the number somewhere.
Adding interactive maps to your website is also a great idea. This is especially helpful if you have multiple locations around the area. With these types of maps, consumers should have the ability to search for locations that offer certain products, services or features. This allows them to fine-tune the experience that they have in your stores around their specific needs.
Finally, consumers will also expect your website to offer in depth information about your products and services. The idea is to learn as much about the product up front before they even enter your stores. By adding this capability, you are allowing your customers the ability to compare features of your products and services so they are able to determine which option is best for them.What's the Benefit in all this?
You can find consumers online; there is no doubt about that. But, adding these features to your website has much more value than allowing your customers to skip the checkout line. True, this is a definite feature. In fact, many customers conduct business with a company solely online and never enter a brick and mortar store.
However, there are other benefits to this type of website. For starters, your website is there for your customers when you can’t be. It is available 365 days a year, 24 hours a day. This means that even when the doors to your business are closed, you are still in business. What better way to maximize profits than to be available to your customers when they need you the most.
Long gone are the days when we viewed our businesses' web pages as simply an online business card. Now, we can truly see the benefit in the efforts that we put into them when it comes to increasing traffic into the stores as well as sales. Don't be left behind in this new age of web design. Now is the time to develop a site that is as intuitive as your customers.
If you are looking for a partner in this venture or simply want to learn more about how to improve your website, be sure to contact us.
Find Out More
If you would like to find out more about Pixel Fish’s fantastic websites please call our friendly team on 02 9114 9813 or email us at [email protected]