In a rapidly evolving technology era, digital marketing and its concepts are constantly changing. What works today in social media marketing, for example, may or may not tomorrow. As a small business seeking to gain traction in a competitive space, it’s important to keep up with the trends to engage this audience and remain effective in your strategy. So how do you hire an Inbound Marketing Agency that can help your business?
Yet, many businesses struggle with staying on pace with the ongoing changes. It can prove to be an overwhelming feat attempting to learn and execute a working digital marketing plan…let alone, run a successful company.
The good news is, leveraging an inbound marketing agency allows you to tap into the best practices to drive consistent results. You’ll stay current in your strategy while your business focuses on what it excels at!
In fact, here are 5 big reasons why your small business should hire an inbound marketing agency.
#1 Develop an Effective Content Strategy that Gets in Front of Your Audience
In online marketing, it’s important to show up where your audience is. Since search engines is a top source consumers use to find information and locate businesses, improving visibility on Google and Bing positions your content to be found by your ideal customers.
An inbound agency will develop a working content marketing strategy that includes blogging and SEO techniques to increase brand exposure online. They’ll ensure you publish content that resonates with your audience, offers value, and helps the reader ultimately feel confident in doing business with you.
#2 Create Better Engagement on Social Media
Social media rakes a massive 2.79 billion active users who undoubtedly uses these networks to research and discover more about brands. Having an active business page on each of the major networks not only increases awareness, but also provides multiple ways for your audience to reach you.
Yet, each social media channel has its own rules, culture, best posting times, and ways to engage its audiences. With that said, you must tailor your content appropriately when publishing on social. If you attempt to speak the same way across each network, it will not resonate well on every platform.
The advantage of having an inbound agency on your side is that all guesswork is taken out on how to create better engagement on social media. You’ll have a clear plan to boost awareness of your small business and post content that compels users to stop, look, and engage.
#3 Driving Ongoing Traffic to Your Website
One of the biggest challenges most businesses face in their digital marketing is traffic generation…or the lack thereof. Your company could have a well-designed website that is informative, attractive, and appealing to your audience. Yet, if you’re not driving enough visitors to your content, your website strategy is ineffective. So much of your online business goal lies on the success of getting targeted people to your website and moving them to action (i.e. subscribe to your list, contact you, etc.).
Your inbound expert will ensure you’re optimising the right keywords to show up in search results when customers are looking for you. They’ll also suggest other marketing sources such as social media, your email list, and paid advertising to keep driving targeted traffic to your pages.
#4 Build a List of Qualified Leads
Growing a list of email subscribers is a big component to digital marketing. For many businesses, it’s a top revenue source for gaining and keeping customers. According to the Direct Marketing Association, email marketing yields an average 4,300% return on investment for companies in the United States. As a small business, your company will benefit greatly from an effective email marketing strategy that nurture leads and moves them closer to the buying decision.
With an inbound marketing agency, you don't have to go through a learning curve of knowing how to capture these leads or which tools to use. A digital expert will create a practical lead generation and email strategy tailored for your business.
#5 Leverage the Professionals Who Excel in the Digital Marketing Space
Hiring an inbound marketing agency simply saves you time and energy to focus on what you do best. Your team will become more efficient while generating consistent results online. You’ll benefit greatly by leveraging the expertise of professionals who stay abreast of what’s working now in digital marketing.
Are you ready to leverage an inbound expert to get in front of your target audience, generate qualified leads, and grow your revenue? Reach out to us here and let’s chat! We’re equipped to help your small business excel in digital marketing!