Pixel Fish Digital Marketing Blog

Why you should reveal your website budget

Posted by Kevin Fouche on Jan 19, 2016
Kevin Fouche

When you sit down to talk with a web designer, your goal is to create a website that will meet all of your goals as inexpensively as possible.

For this reason, many people choose not to disclose their website budget up front. They assume that if they list the features they need, a website designer will be able to put together an estimate for them, and they're hoping that the estimate will be well under budget.

Why you should reveal your website budgetIf they reveal their budget, won't the designer go all the way up to the edges of it to make the most money possible? Ultimately, however, keeping quiet about your budget can cause more problems with the design process. 

1. Websites aren't one-size-fits-all.

They come in a lot of different sizes and cover a lot of different needs. When you reveal your website budget, your web designer will have a better idea of what you need from the beginning. They'll be able to discuss how to tailor your website to your unique needs within your budget instead of assuming one thing, only to learn later on that your budget is significantly different. 

2. You'll save wasted time and effort.

As your website is being built, you'll have to answer a number of questions about the features you want, how you want your website to work, and what you're willing to sacrifice to stay within budget. The more bells and whistles you want, the more it's going to cost--and when you keep your budget tight to your chest, your designer can waste a lot of time putting together options that simply won't work for you in the long run. Be sure that you're honest about those numbers, too: giving your web designer one number when you really want to stay a lot lower can result in the same wasted time. 

3. You won't get realistic quotes if you don't disclose your budget from the beginning.

From the moment you start taking bids for your design project, you want to be sure you're comparing apples to apples--that is, that each designer is considering the same kinds of features and the same important facets of your design project. You wouldn't ask for quotes for building or redesigning a home without giving your potential contractors an idea of how much you have to spend. The same should be true of your choice to hire a quality web designer. By providing them with an accurate budget, you can be sure that you're seeing a full outline of the best they can provide--and then when you make your final decision, you can be sure you've found the web designer who will work best with your budget and your needs.

4. Failing to disclose your budget prevents your designer from offering you the flexibility you need.

A web design isn't just a series of pieces smashed together; it's a time commitment from a talented web designer who is using their skills to provide you with the site you need. In some cases, your designer may be willing to work with you to provide what you need for a lower price: using an existing template, for example, or reducing some of the features to give you a better price. 

When you work with a web designer, you need to disclose as much information up front as possible.

Don't spring important details, from your budget to that must-have feature, on your designer at the last minute. Instead, take the time to sit down and put together a solid project outline before you start looking for a designer, and be willing to share that outline at your first meeting.

Ready to know more about website design? Contact us today.

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