Regardless of the type of products you sell, a simple truth remains: you can only be successful if your online store offers great, relevant products. Even the best marketing strategies and e-commerce website will do little to help you grow if the products they support don't measure up to expectations and desires.
To ensure that this will never be an issue for you, here are 5 ideas on where you can find your next big ecommerce product idea.
1) Spin Off an Existing Success Product
Perhaps the most natural fit for finding a new product you know your audience will love is to modify or adjust a successful product in your e-commerce store. If you sell fashion online, and your customers just love a specific summer dress, why not offer a longer, winter version of the same dress?
This type of spin off can ensure that your audience carries over from one product to the next, which keeps the momentum going. But you may also limit your audience, keeping interest contained to existing customers instead of reaching out for new ones.
2) Engage Your Local Community
Finding a new product for a brick and mortar store can be simple at times. You are limited in your audience by the local community, so talking to them about their needs uncovers natural needs and fits. But who said e-commerce merchants can't take advantage of the same pipeline?
Don't be afraid to ask your community about the types of products they love, or would love to see. They don't always want to go out to buy them, so offering these products online can help to draw in a local audience - which you can use as a base for subsequent expansion.
3) Conduct Quantitative Audience Research
Sometimes, the perfect e-commerce product idea can be found in the numbers. The above is a great example of qualitative research, but you may end up with suggestions that only a narrow portion of your audience supports. Augmenting it with quantitative research can be a major step toward finding a product that is sure to succeed.
Customer surveys about your existing offering can be a great start, but you may also want to monitor market trends and your competitors. Sometimes, the question what product would you like to see from us is a great start to gauge initial interest and conduct further research.
4) Learn From Your SEO Efforts
Did you know that search engine optimisation can be good for more than just attracting visitors to your website? In fact, it can also be a great e-commerce product idea generator.
As you might know, your audience does not necessarily land on your site because it was searching for terms that match your offer exactly. Related keywords may be just as important, as they uncover latent needs and wants. Another option is to use a tool like SpyFu to uncover your competitors' keywords and comb them for new product ideas.
5) Check Social Media Conversations
If potential customers want or need a product, they probably talk about it on social media. And if they do, you can get in touch with them using social media listening techniques. Watch for hash tags and keywords related to your brand and industry, and analyse the conversations on Twitter, Facebook, and other networks to filter out any information you could use to design a new product to sell on your e-commerce store.
Of course, any of the above e-commerce product idea generation techniques can only be successful if you have an effective website at hand that can accommodate your e-commerce needs. To learn more about what it takes to build an online store and other e-commerce elements, contact us today.