Pixel Fish Digital Marketing Blog

What is Google My Business and how can it benefit my business

Posted by Kevin Fouche on May 15, 2018
Kevin Fouche

Google My Business is an incredible marketing opportunity for your business. Google is the main search engine globally - with over 5 billion searches made daily - so it goes without saying that how your business appears on Google is vitally important.

What is Google My Business and how can it benefit my business

Google My Business is one of the best ways for your business to connect to potential customers because it enhances your online visibility.

What Is “Google My Business”?

We all recognise Google is more and more becoming the place we go to find answers to life’s questions, whether it is a complex conundrum or a simpler query, such as finding a florist in your postcode. You may not even be aware that Google My Business, or GMB, is a free tool at the fingertips of business owners to help them manage their online presence throughout Google. It’s easy to use and increases the visibility of your business’ products and services in online Google searches.

Businesses with a Google My Business account can add essential information such as contact details, business hours, products and services that will then instantaneously be broadcast to multiple Google platforms, such as Google Search, Google+ and Google Maps. Your business will benefit from increased visibility in search results, maps, reviews and in locations. Google My Business combines all these apps into one convenient all-in-one business solution that can significantly increase the businesses exposure in Google search results.

How would Google My Business work for my business? Here are 5 ways.

1) Visibility:

Your business’ GMB listing will help you to attract more clients and increase your business’ online presence. In addition, your GMB listing will consistently appear in search results when your potential customers are searching for you online, regardless of whether they are searching for you on their phone, their tablet or their desktop. The ability to increase your audience outreach is an exciting selling point for business owners – after all, if you aren’t appearing in Google searches how will your potential customers know you exist?-        

2) Ease:

Google My Business makes life easier for you and your potential customers! You should aim to make your business as easy to find as possible and this is where your GMB listing helps. Your GMB listing provides those searching for you with everything they need to get to know you: your contact information, website address, business hours, location and more. You are able to manage your full online Google presence from GMB, including Google+, Pictures and even more, making it easy to manage it all from one platform.-        

3) Insights:

Google My Business offers valuable insights that provide a snapshot of how people are searching for your business online, where on Google customers are viewing your business and your customer actions.-        

4) Virtual Tours:

Google My Business links to Google Street View to provide a 360 degree view of your business address’ street view. Your business will get full Google Exposure as Virtual Tours are completely integrated within your GMB listing, taking full advantage of Google’s mapping technology.-        

5) GMB Posts:

A new addition in 2017, Google My Business Posts are useful in steering your customer’s attention to new products, events and offers. For SMEs, online presence is imperative and if you haven’t already, claiming your Google My Business profile is the first step in ensuring increased visibility for your business.

Why your business should have a Google My Business account

Just as ensuring your business has a brilliant website that is SEO friendly is essential, likewise creating and maintaining a Google My Business listing is crucial in order to promote your business and to direct traffic to your website.Google My Business will greatly improve your business’ online presence. This is a great way for traditional bricks and mortar SMEs to attract more clients. If you take the time to write a good business description, add great pictures and include some positive reviews,

Google My Business can ensure the first impression you make is a great one.Google My Business is a valuable resource giving your business access to highly visible space in Google search results. Typically when you search on Google for a product or a service the first three listings you will see will be the paid Google AdWords advertisements. After these you will most likely see a map with three local results (called the ‘3 pack’) followed by organic results.

With a highly optimised GMB profile, your business will potentially appear near the top of search results near the paid search ad campaigns – for nought!Claiming your Google My Business profile is vital in ensuring your business’ visibility online.  

Keeping on top of your business’ online presence is imperative in today’s digital world. If you want to chat about how we can help you improve your online presence, execute your SEO strategy or to discuss the online marketing of your business simply click here.

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Topics: Google