Designing a website requires a lot of decision making, but can also be one of the most enjoyable tasks a person can do for their business. This is where folks can get creative and discover what they want people to see in their business. Choosing a good font or couple of fonts (as the case may be) is crucial to the design of not only websites, but logos, banners, images of all sizes, videos, and even the products or services being sold. Fonts, in other words, are a key branding tool that are among the first things customers see when they learn about a business.
How To Choose Fonts for Your Website
There are many different types of fonts that enhance different aspects and visual aesthetics of a business. Serif fonts such as Times New Roman, Trajan Pro, Footlight, Cochin, and Didot provide customers with a feeling of elegance and a classic intelligence upon looking at the name of a business, the title of a book, or when a scientific journal or essay. The serifs on the ends of the letters are most associated with fonts used to write papers for a class, although if the font is taller like Trajan Pro, the height of the font itself is stately, and creates a feeling of classiness.
Sans serif fonts are like that of Helvetica, Arial, and Calibri. These fonts give a sense of efficiency and directness in a business, and are often used in more IT related company names such as IBM. Grocery stores also use the sans serif fonts to portray the same feeling to customers.
The other types of fonts are highly decorative; these mainly fall into one of the two above categories, but have such a flare that they get their own section. For example, script fonts are technically serifs, but also have their own sweeping lines that offer a flowing, feminine feel. Another example are the science fiction fonts that give off an air of futuristic worlds. Thirdly are the sharp, knife-like fonts that rock and metal bands use in order to give a sense of toughness to their audience.
Fonts and typefaces make a statement about your business. It is of great importance that plenty of research is done before major decisions are made. This, however, is one of the most fun parts of the job! There are literally thousands of fonts to find online! All that needs to happen first is to do some research and figure out what you want highlighted about your business.
Here are a few questions to ask yourself about your business in order to determine the best font or fonts for you!
Step One: What is the name of your business?
Step Two: What is the product or service you are selling? What do you want showcased about the product or service being sold?
Music album and book cover designers use fonts to portray how they want the final product to be seen. If you take a look at band names such as Megadeth or Metallica, what do you see? Any soft script fonts? Nope! These bands' fonts have the hard edges that look dagger sharp. Why? These bands are what is known as thrash metal and hard rock; therefore, they must illustrate themselves as such. Take a look also at book covers for science fiction novels.
Unless they are minimalist in design, do you see any plain Courier, Arial, or Times New Roman for the title on the cover or spine? Not likely! Save those fonts for inside the book; what needs to go on the outside is something more like Ikarus Regular, Masque, Silom, or Phosphate. This is because these fonts are made to draw readers to the cover and hopefully to the book itself. They are bold; they make a proud statement that says to consumers, "Pick me up! Take a look inside!".
The same is true for your website and business; you want to draw people in, read your work, and see what you are trying to sell. You don't want them to be bored or overwhelmed. Pay attention to different businesses and how their font choices work for them.
Step Three: What draws your eye to the product or service? What keeps you inspired to work with it?
There is no doubt that we are drawn to unique designs that fit perfectly to what is being sold or read about. Good design keeps us inspired to work on our craft; whether we are drawn to delicate lines or bold ones, subtle colors and patterns or something louder, choosing the right font or set of fonts can help us keep working away at what we want.
So what draws your eye? What do you like in a good font?
There are many themes to go with: classic typewriter, tall and skinny serifs, sans serifs, handwritten, script, calligraphy, stencil, edgy, pen and ink, and many more! This part is, of course, completely up to you and your tastes. Need some help deciding?
We don't blame you! Contact us today to find out more about how fonts can help your website flourish!