Do you have a business website? More importantly: how do you use that website to increase brand awareness, lead conversions, and customer generation? If you cannot answer that question, you might need a new approach. A website can be immensely valuable regardless of your industry and audience, if you know how to use it just right.
Don't think of your website as a simple online billboard designed to duplicate your marketing efforts. Instead, think of it as a crucial tool to maximise business growth and focus your entire digital strategy. More specifically, here are 5 ways your website can add value to your business.
5 Ways Your Website can Add Value to Your Business
1) Increase Your Credibility
First, and perhaps most importantly, your business website can be a valuable tool to help increase your credibility. Especially smaller businesses often struggle to stand out against larger, more dominant competitors. With the right website, you don't have to worry about that problem.
Through your blog, testimonials, case studies, and various other section on your website, you can showcase your credibility and thought leadership in your industry. Highlighting your expertise allows you to show visitors exactly why they should work with and buy from you, instead of your competition.
2) Attract Local Audiences
Search engine optimisation (SEO) is a crucial part of any successful business website, helping to attract potentially thousands of visitors who are interested in your products or services. But if your business focuses on a local market, these benefits become even more pronounced.
Through local SEO, you can effectively reach local markets. Considering the amount of traffic to search engines like Google in Australia alone, the value of this option is difficult to overstate. If you want to maximise your exposure to a local market, emphasising local SEO is an absolute must.
3) Gather Audience Information
Increasingly, digital platforms allow you to gain insight not just into how many visitors end up on your website, but the nature of these visitors. Google Analytics, for instance, can give any business user information about the location, demographics, and even devices used by your daily web visitors.
That data, in turn, is incredibly valuable for your digital marketing efforts. You can use it to better define your target audience, helping you understand exactly how you should focus your messaging to maximise marketing return. With a better understanding of your core audience, your marketing efforts will improve as well.
4) Humanise Your Operations
Don't underestimate the importance of showcasing the human side of your business operations. It allows potential customers to connect with you, building an emotional bridge for the time they actually work with you.
Your website allows you to help build that bride in a variety of ways. An extensive About Us page, for instance, can give visitors a better understanding in who you are and where you come from. You can even profile individual members of your business on that page or your company blog.
5) Drive Visitors Towards Conversions
Finally, and perhaps most tangibly, your website can add value to your business by optimising your customer generation. Frequent call to action buttons and text allow you to always offer next steps, from contacting you directly to making a sale. These next steps, in turn, gently nudge your visitors through the buyer's journey and toward making a commitment to become customers.
In short, your website can add significant value to your business, as long as you know how to use it the right way. With a great design and strategy, along with thorough integration into your marketing efforts, it will help propel business growth and success. For help in building a website that can accomplish just that, contact us.