Pixel Fish Digital Marketing Blog

6 Ways to Turn Your Website into a Recruiting Tool for Your Business

Posted by Kevin Fouche on May 4, 2016
Kevin Fouche

There are many reasons why companies set up websites. Their main goal is usually to increase sales and improve company reputation.

However, keep in mind that websites can also be used for different purposes. For example, did you know that you can use your website as a recruiting tool for your business?6 Ways to Use Your Website as a Recruiting Tool for Your Business

You can invite people to send in their resumes to your company via your website. You can also provide them information about the various types of positions you have open. You can tell them about the type of mindset you are looking for in your employees.

You can tell them what you’re all about and help them to make up their minds about whether they would like to work at your company. If you believe that your company is a great place to work, you need to convey that to potential employees.

Here are a few tips to help you accomplish all this via your website:

  1. Careers Section:
    Make sure you have a clearly labelled “careers” section in your website. Alternatively, you can label this section “work for us.” No matter what heading you choose, make sure that it’s easy for people to understand that this is the section they’re looking for. Plus, it’s also a good idea to have this as one of the tabs on the top of your website or to the left. Don’t make people scroll all the way to the bottom if they want to find out how to submit their resume.

  2. Submitting resumes:
    It’s very convenient for people to send their resumes by email or to upload them to a website. Don’t make them print out paper  and mail them in. Plus, why would you want to cut down trees and waste paper? It’s best to ask people to upload or email .pdf files because Word files might lose their formatting when opened in a different version.

  3. Cover Letters:
    Most people can come up with good resumes because you only have to do this once. But if you want to get an idea of someone’s letter-writing skills, ask them to upload a cover letter as well. Of course, if it’s not necessary to have good writing skills for that particular job, then you don’t need to bother.

  4. Job Descriptions:
    Make sure you have a job description up for every job on your website. It’s probably a good idea to include the salary information as well. If the salary is negotiable, you can say “salary commensurate with experience.” Make sure that your job descriptions are short, simple and easy to understand. A lot of people feel a bit daunted when they see a list of 10-15 things they will have to do on the job. Instead, if you can keep the list down to 5-8 items, you’ll be attracting more applicants.

  5. Benefits Package:
    If you have an attractive benefits package, make sure that you include that information in a clearly marked section of your website. If benefits vary from position to position, you can include this information with each job description. You can include information about health benefits, dental benefits, sick days, vacation days, annual raises or bonuses etc.

  6. Tell Them Who You Are:
    Another thing you want to make sure you do is tell your applicants what your company is like. What type of working environment do you foster? What do your offices look like (pictures would be great)? Do you have a good company culture? Do you encourage everyone to participate and come up with ideas? Do you reward experimentation, innovation, stability, creativity or hard work? Make sure you’re honest if you want to find someone who is a good fit for your organisation.

Contact us for more great tips about using your website as a recruiting tool for your business.

Further reading:
Why we use WordPress
8 WordPress Myths Busted: Debunking WordPress Myths

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Topics: Business Tips