Visuals are essential to building a successful online presence. Your audience reacts more positively to videos and images, helping you communicate your value proposition quickly and effectively.
At the same time, incorporating visuals into your website requires more than just uploading them and hoping for the best. Google, for instance, requires alt text that communicate in writing what the image is about. More specifically, here are 5 steps you can take to optimise your website images for online success.