You can set up Google My Business for your business in a few simple steps. Don’t feel daunted; it truly is a simple process. Setting up your Google My Business profile will increase the visibility of your business across each of Google’s services, allowing your business to be found easily and quickly online.
Google My Business is an incredible marketing opportunity for your business. Google is the main search engine globally - with over 5 billion searches made daily - so it goes without saying that how your business appears on Google is vitally important.
Here's the dirty little secret about Google Analytics: Just about every e-commerce website uses it for data analysis, but hardly anyone understands how to use it. If you find yourself mired in a mountain of Google Analytics statistical reports with no idea what to do with them, you're not alone. Here's How to Use Google Analytics to Increase E-Commerce Conversions.
The more you know about your website visitors, the better. You only know whether your website is successful, and whether it actually helps you grow your business, if you can get quantitative measures of who your audience is, what pages they're visiting, and how long they're staying.
You've built an attractive and engaging website for your business. Now you have to ask yourself if people can find it.
Although Google isn't the only search engine around, it's by far the most widely used. Internet Live Stats reports that Google handles over 40,000 searches every second, and billions of searches every day. If your business website doesn't perform well in Google searches, you miss out on many opportunities for potential customers to find you.