Pixel Fish Digital Marketing Blog

How to Use Google Analytics to Increase E-Commerce Conversions

Posted by Mark Fouche on Mar 6, 2018

Here's the dirty little secret about Google Analytics: Just about every e-commerce website uses it for data analysis, but hardly anyone understands how to use it. If you find yourself mired in a mountain of Google Analytics statistical reports with no idea what to do with them, you're not alone. Here's How to Use Google Analytics to Increase E-Commerce Conversions.

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Topics: eCommerce, Google

Add Personality to Your E-Commerce Business and Beat Your Competition

Posted by Mark Fouche on Jan 10, 2018

In many ways, e-commerce has enhanced the way we shop. But at the same time, an E-Commerce that relies solely on it's digital sales will face some significant challenges. Among the highest is the personal touch that is often lost, especially when compared to traditional brick and mortar stores offering the same types of products.

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Topics: eCommerce, Website Design

7 Devastating eCommerce Web Design Mistakes to Avoid

Posted by Mark Fouche on Dec 12, 2017

Did you know that the Australian eCommerce Industry has grown to $32B. Globally, eCommerce is a multi-trillion dollar industryIf you're interested in getting your piece of this ever-expanding pie, now is the time - but you have to do it right, or the battle-hardened competition is going to leave you in the dust. Here are 7 Devastating eCommerce Web Design Mistakes to Avoid.

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Topics: eCommerce

Australia's E-Commerce Growth: It's time to Embrace Online Selling

Posted by Kevin Fouche on Aug 8, 2017

Online selling has never been a larger factor than it is today. In fact, Australia is poised to break into the top ten largest e-commerce marketplaces in 2017, in spite of the fact that our total population size ranks around 50th in the world.

There has never been a better time for businesses to take advantage of Australia's e-commerce sales growth and embrace online selling. If your business is contemplating investing more in an e-commerce marketing campaign, here is some information you will find helpful.

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Topics: eCommerce

The Top 10 Woocommerce Benefits for Small Businesses

Posted by Mark Fouche on Jun 27, 2017

If you’re a small business owner looking for an ecommerce solution, look no further than WooCommerce by WooThemes, one of the most versatile WordPress plugins, and one of the most popular.  Since its launch in 2011, more than 1.6 million businesses in the U.S., the UK, Europe, Australia, New Zealand, China and India have downloaded Woocommerce, a testament to the many Woocommerce benefits for small business.  From its user-friendly experience to its flexibility and customisation options, Woocommerce continues to be the smart choice for smart designers—and smart businesses. Let's go through some of the very best Woocommerce Benefits for Small Businesses. 

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Topics: eCommerce