Pixel Fish Digital Marketing Blog

Australia's E-Commerce Growth: It's time to Embrace Online Selling

Posted by Kevin Fouche on Aug 8, 2017

Online selling has never been a larger factor than it is today. In fact, Australia is poised to break into the top ten largest e-commerce marketplaces in 2017, in spite of the fact that our total population size ranks around 50th in the world.

There has never been a better time for businesses to take advantage of Australia's e-commerce sales growth and embrace online selling. If your business is contemplating investing more in an e-commerce marketing campaign, here is some information you will find helpful.

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Topics: eCommerce

The Top 10 Woocommerce Benefits for Small Businesses

Posted by Mark Fouche on Jun 27, 2017

If you’re a small business owner looking for an ecommerce solution, look no further than WooCommerce by WooThemes, one of the most versatile WordPress plugins, and one of the most popular.  Since its launch in 2011, more than 1.6 million businesses in the U.S., the UK, Europe, Australia, New Zealand, China and India have downloaded Woocommerce, a testament to the many Woocommerce benefits for small business.  From its user-friendly experience to its flexibility and customisation options, Woocommerce continues to be the smart choice for smart designers—and smart businesses. Let's go through some of the very best Woocommerce Benefits for Small Businesses. 

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Topics: eCommerce

What Amazon's Arrival Means for Australian Small Online Businesses

Posted by Kevin Fouche on May 30, 2017

It's official: Amazon is expanding into Australia. The global e-commerce giant is starting to pursue warehouses that will become its fulfillment centres, along with hiring hundreds (if not thousands) of new employees that will oversee its new Australian operations. So what does Amazon's arrival mean for Australian Small Online Businesses

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Topics: eCommerce

How to Successfully Use Content Marketing for Ecommerce

Posted by Kevin Fouche on Apr 6, 2017

Using content marketing for ecommerce businesses is a must in today's competitive marketplace. With the proliferation of online shopping options, no longer is it enough for a business simply to have a website--even a great website. Instead, for an ecommerce business to truly thrive, it must set itself apart from the competition. One great way of doing this is using a strong content marketing campaign.

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Topics: eCommerce, Inbound Marketing

5 Ways E-marketing Can Drive Ecommerce Website Sales

Posted by Mark Fouche on Apr 4, 2017

Even as new ways to promote your business online continue to pop up, one constant remains: email marketing, though in use almost as long as personal email addresses exist, still remains one of the most effective ways of reaching your audience.

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Topics: eCommerce, E-Marketing