Sometimes in life, knowing when to say No to the wrong client, can open the doors to saying yes to an ideal customer.
You might have heard that sales is a competition, where everyone in your industry is competing against one another in a coliseum. This analogy is great for salesmen who are only looking for wins. Instead, think of sales as a long-term relationship with the world.
You want your prospective clients to win at life, and in return, you also win at life. Because you're worried about making every relationship work, sometimes it's OK to walk away.