Pixel Fish Digital Marketing Blog

3 Big Business Things Every Small Business Should do

Posted by Kevin Fouche on Oct 19, 2017

Whilst there are many factors of business that are common regardless of the size of the business, there are some behaviours that are common in big business and absent in small business – to the determinant of the small business. Here are 3 Big Business Things Every Small Business Should do.

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Topics: Business Tips

5 Principles of Intelligent Database Marketing

Posted by Kevin Fouche on Oct 12, 2017

Most professional service firms are lousy at Marketing! They think that because they have a good service, great people, great advice and ‘runs on the board’ that people will come flocking to their doors. They end up waiting, waiting, waiting! They wait for the phone to ring, or the email to ping. Here are 5 Principles of Intelligent Database Marketing.

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Topics: Business Tips

How to Create the Perfect LinkedIn Profile

Posted by Mark Fouche on Oct 10, 2017

LinkedIn is one of your best choices for any type of B2B marketing. Unlike other social media sites such as Facebook, Instagram, Twitter, and others, LinkedIn is specifically for careers and business. This all starts with your profile. Here are 5 tips on How to Create the Perfect Linked In Profile.

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Topics: Business Tips

Perfect For Your Business: Who is your ideal customer?

Posted by Kevin Fouche on Sep 28, 2017

One of the biggest mistakes small business owners make (some big business owners as well) is that they don’t know their target customer segment well enough, or if they do they insist on trying to target a much broader group. Have you  properly asked yourself "Who is my ideal customer?"

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Topics: Business Tips

3 Business Competitive Advantage Strategies

Posted by Kevin Fouche on Sep 26, 2017

Every business, no matter it's size is always striving to maintain it's competitive advantage over its competitors. Let's explore these 3 Business Competitive Advantage Strategies; Cost Leadership, Differentiation Strategy and Focus Strategy.

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Topics: Business Tips