Pixel Fish Digital Marketing Blog

Value vs Price: It is never about the price

Posted by Kevin Fouche on Dec 19, 2017

Clients don’t say no to you because of the price. It is never the price.  It is never the cost. It is always the value (or lack thereof). So how does your business deal with your Value vs Price? Do you lower your price? Or Increase your value?

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Topics: Business Tips

5 Ways to Ask Your Customers to Leave Your Business a Positive Review

Posted by Kevin Fouche on Dec 5, 2017

Testimonials matter. As much as your brand can talk about the quality and usefulness of its product or service, the same message will become much more credible if it comes not from you but from your existing customers. So how can you kindly ask your happy customers to leave your business a positive review?

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Topics: Business Tips

5 Steps to a Small Business Marketing Strategy Anyone Can Follow

Posted by Kevin Fouche on Nov 21, 2017

Where large corporations succeed, small businesses often suffer. Coming up with a Small Business Marketing Strategy is a complex proposition, but one that is necessary for the growth and survival of your business.

But if you have limited resources and knowledge of the concept, how can you succeed? Here are 5 steps every small business owner can take to get started in a successful and sustainable marketing strategy.

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Topics: Inbound Marketing, Business Tips

Why do smart business owners make dumb decisions?

Posted by Kevin Fouche on Oct 26, 2017

Over the past 10 years in business I have know many very smart business owners (plus some that are not). What puzzles me about some of these smart ones (myself included) is that with all of their experience and business acumen, how they still sometimes make dumb decisions. So, Why do smart business owners make dumb decisions?

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Topics: Business Tips

3 Big Business Things Every Small Business Should do

Posted by Kevin Fouche on Oct 19, 2017

Whilst there are many factors of business that are common regardless of the size of the business, there are some behaviours that are common in big business and absent in small business – to the determinant of the small business. Here are 3 Big Business Things Every Small Business Should do.

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Topics: Business Tips