Pixel Fish Digital Marketing Blog

Does my business need a trademark for my website domain name?

Posted by Kevin Fouche on Jun 27, 2018
When planning the online branding strategy for your business, you will need to consider trademarks and how they can protect your brand. For many business owners, finding the right domain name is their only and immediate concern. It is worth investing the time to confirm your domain name is protectable, so that your brand retains its true value.
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Topics: Business Tips

Small Business Tips: Getting Started With Social Media

Posted by Kevin Fouche on Feb 6, 2018

A goal for any small business owner is to reach as many potential customers as possible, while spending the smallest amount of money. Small businesses operate on a tight budget, and they typically can't afford to run expensive ad campaigns. They have to make sure they are getting their money's worth whenever they spend it, or they run the risk of the business failing. 

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Topics: Social Media, Business Tips

Value vs Price: It is never about the price

Posted by Kevin Fouche on Dec 19, 2017

Clients don’t say no to you because of the price. It is never the price.  It is never the cost. It is always the value (or lack thereof). So how does your business deal with your Value vs Price? Do you lower your price? Or Increase your value?

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Topics: Business Tips

5 Ways to Ask Your Customers to Leave Your Business a Positive Review

Posted by Kevin Fouche on Dec 5, 2017

Testimonials matter. As much as your brand can talk about the quality and usefulness of its product or service, the same message will become much more credible if it comes not from you but from your existing customers. So how can you kindly ask your happy customers to leave your business a positive review?

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Topics: Business Tips

5 Steps to a Small Business Marketing Strategy Anyone Can Follow

Posted by Kevin Fouche on Nov 21, 2017

Where large corporations succeed, small businesses often suffer. Coming up with a Small Business Marketing Strategy is a complex proposition, but one that is necessary for the growth and survival of your business.

But if you have limited resources and knowledge of the concept, how can you succeed? Here are 5 steps every small business owner can take to get started in a successful and sustainable marketing strategy.

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Topics: Inbound Marketing, Business Tips