Seemingly every expert agrees: to succeed in inbound marketing, your website needs to have a blog. The benefits of a business blog range from increased exposure and search engine optimisation to more conversions, credibility, and ultimately more customers.
A big advantage to implementing a blogging strategy for your small business is the ability to repurpose that content to extend your reach and influence. By simply converting your content into multiple formats, you create new opportunities to share these pieces across various marketing platforms. You’ll boost brand awareness, get in front of different customers, drive fresh traffic to your website and foster engagement. So how can you successfully Repurpose Content to Increase Reach and Influence?
With 89% of B2B marketers and 74% of B2C brands having a content marketing strategy, how can you separate your blog articles from the sea of content being shared online? As more companies are blogging now than ever before to get in front of new followers, what steps can you take to get your content noticed in a crowded space? So how do you Create Remarkable Blog Posts for your business?
Your small business blog is one of your most valuable assets in your digital marketing strategy. It positions you as a leader in the industry, attracts customers to your website, and generates leads for your sales funnel. In fact, 71% of business bloggers have agreed that their blog increased visibility in their industries (Source: Business2Community). Here are 5 Effective Ways to Nurture Your Leads and Boost Engagement.
Content Marketing is one of the best ways to add value to your online marketing efforts and drive traffic back to your main web page. The real question for most business owners is how do I set up and maintain a successful blog that does those things? Luckily, creating a great looking blog is super simple on WordPress, so you don't have to worry about maintaining a special blog site or adding functions to your current website. Now that you know about WordPress let's explore some ways that you can take your great looking blog page and really make it work for your business!