Now is the perfect time to review your website and ensure that you are doing everything you can to make people come to your site and stay a while.
Here are our Top 5 Website Content Tips for online success.
Top 5 Website Content Tips for better business online
If you haven’t got a blog on your website, you need to have one. Google loves blogs! Your content must be new and relevant of course and it must be of interest to your client base. This is a task that you can outsource if writing is not for you but I would suggest that you give it a go. A weekly blog of approximately 300 words is ideal!
Further Reading: What is Blogging? And how can it grow my business?
Check through the information on your website and make sure that there are no errors. Make sure that the information is still relevant and see if you can make simple updates and changes on a regular basis – monthly. OMG I hear you say, well Google loves fresh content.
I read a recent article by Kate Toon copywriter, and it said: “All small business should be doing their own SEO”. By doing her own SEO she has made it to page one on Google and created a copywriting niche as a SEO copywriter. It is very easy to get simple knowledge about doing SEO and if you have a word press website you should have a plug in that allows you to do it yourself. It is easier than you think and well worth the efforts.
Further Reading: Understanding SEO SEM and SMM
Call to action
Each page of your website should have an easy call to action for your clients so they know quickly and easily how they can spend money with you. That is the aim after all, getting people to buy your product or service.
Further Reading: Create the Perfect Call to Action on Your Homepage
Choose your website imagery carefully
My final tip is to see if all your pictures on your website are complementary with each other. Do all your images make sense on your website? Check the size too are the images the right size and position on your site or could they be better.
Take the time to look through your site and pretend that you are a potential client – Does your website have our top 5 website content tips covered?
Further Reading: Tips for Choosing Great Stock Images For Your Website Design
This guest blog supplied by our lovely client My Sassy Business.