Pixel Fish Digital Marketing Blog

Top 10 tips for a successful online store

Posted by Kevin Fouche on Jul 29, 2015
Kevin Fouche

There are many key factors that make up a successful and thriving online store. 

Here are our bona fide Top 10 tips for creating the perfect online store for your business.Top 10 tips for a successful online store

We all want to create the dream online store for our business. One that stands out from the crowd, navigates perfectly and more important sells, sells, sells!

So how do you know which are the most crucial elements to get right when starting your eCommerce store?

In our blog we will go through the following 10 tips for online perfection:

1. Inspiring products
2. Professional quality images
3. Clean design
4. Intuitive navigation
5. Fast loading website
6. Easy payment and Checkout
7. Well written copy
8. Social Media integrated
9. Mobile Friendly
10. Customer Support

Top 10 tips for a successful online store

1. Inspiring products

At the heart of every eCommerce store are your products. So, it shouldn't be a surprise to hear that the success of your website largely relies on how amazing your products really are. It may sound straight forward, you really need to make sure that your products stand out from the crowd. 

Check out our article on the 8 proven successful online store product types

2. Professional quality images

Remember that people can't physically hold or touch your product online. The only avenue of communicating with them is through their screen. Hence high quality images are vital. Too many products are let down by lousy online photographs. A picture really does tell a thousand words, and this is incredible true with online store imagery. People want to be inspired by what you are showing them before they begin their purchasing process. If you have access to a professional photographer that is a great start, alternatively make sure you have a digital SLR style camera for crisp photos. Make sure they are all well lit and have a level of consistency throughout.

A great example of high quality images is Pisidia - www.pisidia.com.au

3. Clean design

Your website design is crucial in showcasing your products in the best possible light. It needs to covey your branding and products to your customers in a clean and professional manner. One thing to keep in mind is to not over do the visual clutter. Allow your products to really show off and take centre stage. Remember - Your website design is there to allow your products to shine, not the other way around!

4. Intuitive navigation

Successful online stores always have brilliantly simple navigation. Your customers should navigate through your site with ease, so make sure the layout of the pages, images and processes are in a logical order. There is no point in a potential customer getting lost on your website whilst trying to find what they were looking for. Aim for having customers find whatever they are after within 2-3 clicks, no more.

5. Fast loading website

People nowadays expect... no demand fast website speed, especially when shopping online. You don't want to miss out on a potential sale due to a slow, unresponsive website! Make sure when you are engaging with your web designer to have a chat about the hosting options available to you. A fast website is crucial for your success!

Did you know: Amazon are on record as estimating that if their site loaded just one second slower, they would lose $1.6 billion in sales annually! Article

6. Easy payment and checkout

Providing a user-friendly payment and checkout process is a guaranteed way to have a happy paying customer. Make sure your website is set up for every possible payment method you wish to provide such as PayPal, Visa, Mastercard, Amex or bank transfer. Also think out the quickest way they can transact with your business by creating simple to understand shipping options and also all guest checkout.

7. Well written copy

Well written words are the perfect partner to your website imagery. Short, crisp and engaging copy is key to connecting with your customers. Be emotive when need be, but also be very descriptive and detailed with the product information. You really need to make sure the customer has every bit of information they need to make a purchase. Remember the more vague you are, the more people will shop elsewhere and the more questions you will be asked.

Read our blogs to find out more: 
3 foundations for website content
The 3 keys to writing for web

8. Social Media integrated

It is vital that every eCommere website is properly integrated. You should allow your customers to follow you on Social Media, but more importantly allow them to freely share your business to others via platforms such as FaceBook and Twitter. Raving fans are the perfect salesmen for your products and they will spread your message far and wide online if you give them the tools. And best of all.. the do it for free!

9. Mobile friendly

It is mandatory your website is 100% mobile responsive to make sure your customers can browse and shop online, any time, on any device. With so much shopping now done on mobile devices such as iPad's and iPhone's, it is imperative you are set up properly to cater for everyone's needs.

Read our blogs to find out more: 
Do you have a Mobile Friendly Website Design?
Why responsive websites are the only way to go

10. Customer support

Running an online store is no different to running a traditional bricks and mortar business. As you sell products there are many customer transactions that occur. And with every business, many questions may arise from time to time. People may want to ask about a refund, enquire about the shipping date or ask questions about your products warranty. Successful online stores have learnt to engage with their customers in a quick and positive manner. Always be willing to help people and you will find your store will grow.

I hope the 10 tips listed above are a great guide to help you along the way. It is important to remember that creating an online store is a big undertaking and the more prepared and aware you are, the more successful you will become.

Want to speak to an eCommerce Website expert?
Give the team at Pixel Fish a call today on 02 9114 9813


Ultimate Guide to Creating a Successful Online Store

Topics: eCommerce