Choosing the right web designer to work with can be a difficult task. Finding that perfect someone with the ideal balance of creativity and tech understanding can really make or break your website project.
The 10 web designer traits and qualities of every good web designer are often debated. However, we have a list that we think is pretty comprehensive. In our list, you'll see some of the most common and high quality traits a web designer can have and that you should look for in yours.
1) A good web designer empathizes with the users.
Good web designers think about what matters to the users coming to your site. They try to understand the potential problems and pitfalls that they would find and avoid them in their designs. They work hard to give the end user what they need from your site and that gives you a better chance at earning their business. Things like simple navigation and an easy to load page are just two of the items on their lists.
2) A good web designer relies on data.
It's tempting to rely on your instincts when building a website. However, you have to rely on data. Usability testing decides what even the most fickle users want. User data creates information you never knew existed and can help lead the web designer in a different direction from one they were planning. A good web designer will use the data and apply it to the design. They also need to work across platforms to make sure that the data is understood and implemented properly. Not only that, web designers must work with your site's analytics to change your site as needed. Data is not just a metric; it's a way to learn how to navigate your site to its best advantage. Web designers don't just use data to change your design; they use it to understand the web site and how to make it better in many different ways. Data is important for many aspects of the web site, not just the design.
3) Good web designers make it simple for the end users to use your site.
If a person has to put in a great deal of effort to understand your design and navigate it, they will not stay on your website. A good web designer understands that and will make your design simple, efficient and easy to understand. Confusing websites only make end users confused. This sends them on to another website that won't confuse them and you'll lose business.
4) A good web designer knows how to keep his or her ego in check.
They'll understand that a change you want to make isn't because they're not a good web designer; it's because you want the change for business reasons. The web designer will also put his or her personal tastes aside and do what's best for the website. User goals are of the utmost importance. They understand this and act accordingly.
5) A good web designer knows when to yield and when to defend their ground.
A good web designer listens to others' opinions. However, when it comes time to make a decision, they do what's best for the website. If a web designer is effective, they can admit that someone else's idea is best for the site and implement it. However, there are some occasions when the web designer does know best and a good web designer knows how to politely yet firmly stand their ground to do what's best for the project.
6) A good web designer uses white space as a sculpting tool.
White space, aka negative space, helps fill the empty canvas. A good designer understands this and uses it appropriately to make the site clean and good-looking. White space can guide a viewer toward certain text or an image. It can also increase readability of the page. It's very important and knowing how to use it is a hallmark of a good web designer.
7) A good web designer satisfies the needs of the user.
Users need to feel secure in the design in order to make proper use of it. The web designer must make sure that the design is functional, first and foremost. They must also make it reliable. The site should be up when people come to visit it. Finally, it should be intuitive to the user so they can use it naturally and without a learning curve.
8) A good web designer knows that appearance affects functionality.
The site must be pleasant to look at. Otherwise, no one will visit the site for very long. Aesthetically-pleasing sites actually comfort the user and make them want to stay on the site. A good web designer knows how to make the design both functional and appealing.
9) A good web designer communicates with the user through interface communications.
User feedback occurs when the user has a 'conversation' with the UI (User Interface) itself. Great web designers know that this happens and plan for it. They understand what the end user wants and make it flow into the design so that it's seamless and functional while not detracting from the site overall. A great example is the 404 page. What a web designer does with that will show you what a good web designer is. They'll make it functional yet interesting enough to keep your users on site to find another page to look for.
10) A good web designer doesn't underestimate good copywriting.
A good website needs good copy. If the text has grammatical errors or is too terse, then end users aren't going to want to read the rest of the site. You need to strike a balance between search engine optimization and good copy. It takes good content to do this. The good web designer will understand that and may be able to perform this service for you or will know who to refer you to.
Great web designers have all of these traits in common. To find a good web designer, contact us. We'll be happy to help.
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