It's tempting to think of web design as a linear process: you need a new website, so you engage a web designer or design firm. Once they complete the project, you're good to go for the foreseeable future.
But in 2016, that linear process is no longer enough. To be successful, websites have to evolve continuously and consistently attract and delight their visitors on their way to becoming customers. Web design, in other words, is more than just a one night stand.
Here are 4 reasons you should prioritise an ongoing relationship with your Sydney Web Design Agency in order to maximise the success of your online presence.
1) Evolving Marketing Possibilities
The world of digital marketing does not stop. Just a couple of years ago, Snapchat was a curiosity that nobody thought would last long. Today, it's one of the largest social media networks in the world. The inbound marketing philosophy is spreading, and with it come new possibilities of turning your website into a lead generation machine.
If you wait for a major web update to incorporate these ever-changing marketing possibilities, your audience (and competitors) will pass you by in the blink of an eye. To stay on the cutting edge of both marketing and web design, you need a designer that can incorporate changes and updates for you on an ongoing basis.
2) Continuous Trouble Shooting
At the same time, in your quest for a website appropriate for today's digital generation, you should not forget about the basic structure that makes your digital presence works. Websites can break down, or stop working the way you want them to, at a moment's notice.
When that happens, who do you want to call? Do you want to rely on a designer who may have never seen your website or its underlying code, and could break more than he/she fixes?
Or do you want to work with a designer that knows your site inside and out, and can quickly apply easy fixes to keep your digital presence up and running for your audience?
3) Changing Business Needs
Of course, a major change in direction for your website requires a new website. If your audience or core value proposition changes, small updates will not be enough to reflect this new process. But more often, business changes are more gradual, offering new products or services that relate closely to their current brand.
When that happens, engaging a new web designer for an entirely new project is both costly and ineffective. Working with a designer on a continuous basis, on the other hand, allows you to implement those changes as they come up, successfully and consistently updating your online presence to stay in line with the core of your brand.
4) Rising Audience Expectations
This point is closely related to evolving marketing possibilities, but deserves its own consideration. Especially as you begin to develop a devoted following to your brand and its website, that audience's expectations will begin to rise. The longer they engage with you, the more they will look for new and unique content. If you don't offer it, they will look elsewhere.
For example, you may attract initial visitors to your website using SEO and blog posts. If they're interested in your content, they will return to expect more of the same.
They will begin to look for white papers, interactive graphics, and other, more advanced content. If your website cannot accommodate these rising audience expectations, you risk losing momentum and visitors.
In short, you need a web designer not just to initially develop your website, but to keep it updated and on the cutting edge on a regular basis. If you are looking for a web design company that values these types of long-term relationships, contact us.
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