You probably figured that there's a reason WordPress is so popular around the world. More than 75 million entities worldwide use the service to power their website, an astonishing 26% of publicly available websites.
While countless possibilities exist for systems that power the back end of a website built, WordPress is and continues to be the clear choice for businesses and individuals alike.
Still, switching to a new CMS can be a hassle, and you may be hesitant to do so in the near future. To help jump start the process, here are 5 reasons you should make the switch to WordPress Web Design and boost your business today!
1) Search Engine Optimisation
WordPress is home to what many experts consider the most search engine-friendly content management system available. Many SEO capabilities are built into the core of the system, allowing you to build a website that your audience can easily find on Google, Bing, and other search engines.
From optimising individual pages and posts for SEO to building code that ensures high visibility and rankings, WordPress is a core asset in optimising your website for search engines. If the SEO capabilities of the core software are not enough for you, plenty of plugins can help optimise the site for you. Speaking of which:
You may hear web developers telling you that custom CMS solutions work better for your individual business, because they can be built specifically for your needs. In reality, WordPress may be based on a general template. But the sheer number of plugins means you can easily customise the website and optimise it for your business goals.
In all, more than 45,000 plugins are available for your needs. Many of them are free, and they functionality from social media integration and e-commerce capabilities all the way to SEO optimising tools. Regardless of your business model or industry, you will find a plugin that serves your needs.
WordPress evolved from a blogging platform. Thanks to its many plugins and the evolution of the software, its capabilities have since increased dramatically. But its simple origins mean significant usability advantage over other web platforms like Drupal or custom design.
Especially if more than one person works on your website, you will find the WordPress structure appealing in writing and reviewing content before publication. And again, plugins can help you simplify the process even further, maximising usability even for novice digital marketers.
Thanks to the platform's global popularity, you will not find it difficult to get answers to any questions or problems with have with WordPress. The WordPress forums are a particularly active idea exchange, where you can get any questions answered and any problems cane be troubleshooted.
But even beyond these forums, the community does not end. A simple Google search for 'WordPress support' brings up no less than 118 million results that range from idea exchanges similar to the above, all the way to tutorials of the platform.
5) Available Experts
As the previous point suggests, a noteworthy advantage of WordPress are the experts you can find to help in your site development. Both responsible for and an outgrowth of its popularity, plenty of web developers and designers can help you design a beautiful site that matches both your business needs and your audience's desires.
So why switch now? Consider the amount of time and resources you spend on making sure your current website works as desired. Given the above, you can save those resources, putting them to better use in marketing and promoting your brand instead. The global popularity of WordPress is not a fluke; instead, it is an indication of just how many businesses understand its value. And when you are ready for the switch, we'd love to help! Contact us to learn more about optimising your website for 2016 and beyond.
Speak to the WordPress Web Design experts at Pixel Fish