In many ways, legal web design follows the same best practices as other industries. Still, the legal industry is competitive, and potential clients expect very specific information once they've taken the step to visit your website. To accommodate potential clients, and to ensure a positive user experience that encourages them to engage with you, here are 5 key features to make your legal web design project successful.
5 Key Features for Successful Legal Web Design
1) An Overview of Practice Areas
Among the first things your audience should see when they visit your home page is an overview of just what areas of the legal system you specialise in. Colleen Burgoyne, for example, specialises in both estate planning and leasing agreements - and lets her clients know about it both on her home page and in her navigation.
The more clearly you outline your areas of expertise on your website, the more easily you can link to them in other sections. To stay with the above example, a blog post giving general estate planning advice could easily link to the more straightforward page. If you separate out your practice areas into separate pages, you can also optimise each for relevant keywords and maximise your SEO.
2) Individual Attorney Profiles
Laying out your areas of expertise is important, but good legal web design also incorporates a personal touch. Introduce your individual lawyers to your audience, both mentioning their history and ways to follow up personally. Even a simple picture and paragraph about each expert's history can go a long way toward helping your audience understand who they will be working with.
3) A Blog Section for Thought Leadership
Blogging has become an important digital marketing tool for brands in any industry, but can be particularly beneficial for law firms. This outlet is your opportunity to share your thoughts about your areas of expertise, adding at once a personal touch and a perception of credibility.
In this space, you can comment on new laws and court rulings, give basic legal advice, expound on successful cases in the past, or even introduce your individual lawyers in more depth. Your blog can also act as a content source for any other digital marketing efforts, such as social media or email.
4) Client Testimonials
Social proof is absolutely necessary to convey your law firm's credibility. Any legal web design project needs to include a section in which you can share original content from your current and past clients, talking about their experience in working with you.
Testimonials can come in written or filmed form. The key is to be authentic, which means including more than just a simple sentence of how great your law firm is. Instead, encourage clients to share why they believe so, communicating your law firm's value on your behalf.
5) A Straightforward Contact Page
All of the above features matter little if potential clients have no easy way of reaching out to you. Don't make them browse to find your phone number or email address. Instead, offer a straightforward and easy-to-find contact page or website section that reduces friction and allows clients to contact you without second thought.
ClickLaw, for example, offers a contact section at the bottom of its homepage (also accessible through its navigation) that not only includes an email address and phone, but also a form that eases the communication process. Potential clients can simply add their name, contact information, and message to get in touch with the firm's experts.
All of these features, of course, should be built within a website framework that is equally as accessible and user-friendly on mobile devices as it is on desktop computers. Other functionality, such as search engine optimisation, also matter. for help in building a successful legal website that incorporates all of the above features, contact us.