In 2016, including social media efforts in your marketing strategy is no longer an option. Considering the ubiquity of the medium, it's an absolute must.
Your target audience spends almost two hours every day on their favourite social media networks, so a presence where they spend their time helps you reach them effectively.
Traditionally, social media and website marketing efforts have been relatively separate. Sure, you can link from one to the other, but ultimately, maintaining a web presence was a very different task than running a social media page.
But your audience is beginning to expect a more integrated presence that seamlessly connects all aspects of your online presence.
8 Social Media Plugins for Your WordPress Website
To help you get to that level of integration, here are 8 great Social Media plugins for your WordPress website.
This plugin keeps it simple: it allows you to add social sharing buttons to all of your individual WordPress pages, enabling your audience to share the content they love most. A floating social sidebar is especially beautiful and functional.
This plugin adds to share buttons similar to those of Monarch, but adds another feature: the ability for your users to follow you on social media with a single click. Now, you can easily keep in touch with visitors who have been intrigued by your website.
Especially if you have longer, scrolling pages on WordPress, this plugin is perfect for you. It stays at the edge of your visitors' screen, no matter where on the page they are. As a result, they never lose track of their social sharing opportunities, while appreciating the dynamic nature of your website.
This app is more than just a social share plugin, offering you a variety of functional features to grow your website. For the purposes of this post, we'll focus on its social capabilities, which include desktop and mobile-optimised buttons that can be placed anywhere on your pages in order to maximise effectiveness. And it's user friendly: just click on where you want your buttons to appear, and they will be inserted for you.
If you are into website analytics, consider this plugin. In addition to offering buttons with or without share counts, it integrates with your Google analytics to set up tracking URLs for easier determination of where your traffic came from. If even offers integrated support for Google's URL shortened.
8) Image Sharer
The team of SumoMe is also responsible for this plugin, which works especially well if your website features an abundance of visual content. It adds share buttons to your images, allowing audiences to more easily share your content without having to find the buttons elsewhere on the page. Audiences across demographics love visual content, and this plugin helps you make the most of it.
Each of these Social Media plugins has the same general purpose: to help you better integrate your website with your social media efforts. To learn more about the necessity of that integration, and to get help in building a website that achieves it, contact us.
Speak to the experts at Pixel Fish