Growing your ecommerce business takes time. But if you leverage the right channels, you can multiply your growth and maximize your sales. A strategic approach to reach your audience online and communicate the value of your products, in fact, can significantly increase your chances of success.
For any business looking to sell goods online, social media should be a key ingredient of the marketing strategy. It allows you to communicate your value proposition, while at the same time driving visitors and sales conversions to and on your website. So without further ado, here are 10 top social media marketing tips for ecommerce.
10 Top Social Media Marketing Tips for Ecommerce
1) Find the Right Audience
To be successful in social media marketing for ecommerce, you have to find the right channels. The key is to find and focus on a network where your audience spends their time, so understanding the demographics of Facebook, Instagram, Pinterest, etc. is crucial.
2) Focus on Value
Your social media presence cannot be too promotional. Instead of touting your product features, try to focus on the actual value that your products can provide your audience. Go with product benefits, and show your product in action to achieve results.
3) Go Heavy on Visuals
On social media, visuals sell. Instead of only posting text and links to your website, add compelling images and videos that further explain your product benefits. Your social shares and click-throughs will increase drastically.
4) Leverage Social Media Product Reviews
If your customers love your products, they won't be afraid to talk about it online. Find these reviews through social listening, and share them with your audience at large. Social proof significantly increases the credibility of your message.
5) Publicly Answer Current Customers
At the same time, your listening efforts will also unearth unhappy customers. Instead of ignoring them, acknowledge their concerns and pledge improvement. The right response to unhappy customers can actually enhance your credibility and create more brand loyalists.
6) Allow Customers to Share Purchases
On your website, you should make it easy for your audience to both share your product pages and the fact that they purchased a product from you. The free publicity you get adds to the above-mentioned social proof in expanding your audience to your customers' social media networks.
7) Use Relevant Hashtags
Audiences in every industry discuss relevant topics using distinct sets of hashtags. While you should be cautious in your use of them, they can be a valuable tool to insert yourself into an already relevant conversation.
8) Experiment With Content
You don't know what type of post works and doesn't work when looking to optimize your social media marketing for ecommerce. The best thing you can do is try, and analyze the results. Tools like Facebook Insights can help you determine the success of individual posts, which you can use to optimize your efforts over time.
9) Use Paid Advertising
Every social media network allows marketers to pay a bit extra to get their message out in addition to organic, unpaid efforts. The immense targeting possibilities make this an enticing possibility for ecommerce. Especially features like dynamic product ads can help your ecommerce business succeed and sell more products.
10) Stay Consistent
Finally, make sure that your social media marketing message stays consistent at all times, both across the networks you use and the web content you're promoting. Effective web design can play a large part in your social media marketing success and message consistency. Don't promise one thing on Facebook and change your tune on your website. Instead, keep the promise and message the same throughout your digital presence for greater ecommerce sales.
Ecommerce businesses across industries are using social media marketing with great success. The above tips can help you get there--but if you need more help, working with an external partner to optimize your web design and social media presence may make more sense. To learn more about how we can work together to grow your ecommerce business, contact us.