I've written quite extensively about the impacts that social media is having on the modern business landscape.
With more and more people on social media, it was inevitable that many businesses are now connected into the social network landscape to engage with their customers. Is it time your business checked in?
Ok, so now that your business has a great FaceBook page, what next? Well of course it needs be filled with information about your business so people know what you do.
But what next? Being proactive is the key! You should use your FaceBook page as a key driver of users to your regular website and there are many ways you can interact with your customers via FaceBook.
Social Media Integration FaceBook Tips
Here are a few tips on how to use your Businesses facebook page to help your business:
1) Check me in!
If you have customers constantly visiting your business, perhaps ask them to 'Check In' when they are there. This will promote the fact they are at your business to all of their friends. A good example I saw recently was a Bar in Sydney that offered patrons $10% off their drinks if they showed the barman they had checked into the venue on their iphone.
2) Be exclusive!
Try running a Facebook exclusive offer. On example I saw recently was a Clothing Sale where to get the 30% discount you needed to 'Like' their Facebook Page and show this to the staff in-store who then gave you the exclusive discount.
3) Be Eventful!
Create events to help promote sales or new products you have being launched. Invite your friends to attend and use FaceBook to spread the word of your business. But just remember to always try present everything you do in a way that is intriguing and captivating. People hate feeling like they are being sold something.
There are many more ways you can use the power of Social Media to help promote your business. So be creative and try things!