Whether you run a small business or a large one, it’s necessary for you to have an online presence. Gone are the days when people used to build businesses purely by word of mouth.
Of course, it’s still possible for you to expand your business by getting references from customers. But most people will look you up on the internet once they’ve received some kind of recommendation from a friend.
And given that many people keep in touch with their friends online rather than in person nowadays, they are also likely to receive their recommendations over Facebook or some other form of social media.
In which case, their first reaction will still be to look you up online and evaluate your online presence. Since most companies have a fairly sophisticated digital marketing strategy nowadays, you can be sure that your potential customers will be comparing you with them, which is why it’s necessary to think big and make sure that your online presence is as cutting-edge as that of large companies.
Here are a few tips:
- Small Business Website Design:
Whether or not you have a lot of website content, it’s still important to have a stylish website which reflects what others are doing on the internet right now. You can’t have a website which was created ten years ago.
Even if that website is still functional and has all the information you need to give customers, it will still come across as outdated, which is not the type of image you want to create in the mind of the customer. So make sure that your website is updated at least once every five years.
- Social Media Integration:
Not only is it important to have an up-to-date website with a polished look, it’s also important to have social media pages. Some internet gurus might even argue that social media integration is more important than a website because that’s where people hang out these days. That’s where they get their recommendations.
It’s an informal arena where you can also chat with your customers and get their feedback. This can be particularly useful when you run a small company because your customer base is manageable. So it’s possible to do a lot of market research through your social media pages.
- Mobile Responsive:
It’s very important for people to be able to access your web presence while they are on the go. Most large companies make sure that their websites are mobile responsive and you need to make sure that this is the case for you as well. Not only will this ensure that you retain your place as opposed to theirs on the market, it will give you an edge when it comes to smaller competitors as well.
Having a mobile responsive website means that people will be able to get information about you while they’re commuting or out with friends. They’ll be able to share your information with those friends. And they’ll be able to place orders even when they’re not near a computer.
- Small Business SEO:
Most large companies recognise that SEO can make or break their website. Your online presence is only going to be effective if you’re able to attract people to view it. And SEO can help you to do that.
By using the right keywords (but in moderation), keeping track of what keywords are trending, using striking images and producing content that’s easy to read, you can get customers to come to your website over and over. Updating your website with the latest information in your field is also a good SEO technique to make sure you get more hits.
- Quality Images/Content:
No matter how many keywords you use and what gimmicks you utilise to catch your reader’s eye, there is still no replacement for quality images and content.
You’ll find that large companies have cottoned on to this fact. Most well-known websites and media sources make sure that the information they post is reliable and well-written. You need to make sure that you do the same. If possible, get someone from your business to produce this type of content. Or you can hire an agency to produce it for you.
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