Content marketing is becoming an increasingly popular concept for businesses around the globe, allowing brands to increase their profile and appeal to their target audience through relevant and high-quality content. 80% of B2B marketers now have a content marketing strategy, while 77% of marketers will increase their content production in the next 12 months.
At the same time, your content marketing efforts can only be successful if you have the skills and capabilities necessary to succeed. If you don't, you may spend valuable time trying to take advantage of a concept that does not offer you the returns needed to justify your resources.
In that case, you may find yourself looking for an external partner. To determine whether that is the case, here are 5 signs your business needs a content marketing agency.
1) You Lack the Time for Marketing
Marketing is a time-consuming process. Especially if you are looking for a more sustainable strategy than simply placing some ads online, you need to invest significant time into the planning, execution, and evaluation process.
If you don't have the necessary time available, it's easy to get discouraged and forego more complex marketing ideas. Hiring a content marketing agency can alleviate these issues while keeping a focus on what matters most: high-quality content.
2) You Lack the Necessary Marketing Expertise
Especially small business owners run into this problem relatively often: they may have the time to work on marketing initiatives, but don't know where to start. And that's completely understandable: marketing is a complex discipline that requires experience and expertise for success.
If you don't have either, look for a content marketing agency to help you. In doing so, you will work with professionals who know the various possible tactics like the back of their hand and will be able to help you develop content that convinces and converts your audience to customers.
3) Your Marketing Fails to Produce Customers
Spending time and resources on marketing without gaining measurable results can feel like running into a wall. If your marketing efforts are not getting the customers you need to grow, work with a marketing agency that can help you get there.
Especially content marketing is ideal for an ROI-focused approach. Valuable content helps both generate and nurture leads, two concepts which have been proven to result in higher revenues than more traditional marketing approaches. An agency with expertise in this type of content can help you maximise the return on your investment.
4) You Lack the Measurement Capabilities to Evaluate Success
Perhaps even worse than knowing that your marketing is ineffective is being in the dark about it to begin with. Content marketing is inherently measurable, so if you don't know whether your budget and time lead to results, consider working with a content marketing agency.
Agencies who have experience in the field will know how to not only develop content for your brand, but also position that content to be measurable. Now, you can begin to set tangible marketing goals and see whether your efforts actually help to improve your business.
5) You Need a Strategy
Finally, the lack of a coherent marketing strategy is a definite sign that you're in need of professional help. Sporadic efforts, like a few blog posts a month coupled with a disconnected white paper, do little to help drive visitors, leads and customers to your website and business. To be successful, your content marketing efforts need to be guided by a strategy.
That strategy should include audience analysis, strategic content development that includes a content calendar, and continuous evaluation and benchmarking. If you don't have these measures in place, work with an agency to ensure that all of your efforts are optimised to help your business grow.
Have you spotted any of these signs in your daily operations? If so, it's time to get in touch with a content marketing agency that can help you build a more strategic and successful marketing plan.
Have you noticed any Signs Your Business Needs a Content Marketing Agency? Contact us today to partner with us for successful and sustainable content marketing.