Unless you have been hiding under a rock somewhere in remote Tasmania, no doubt you would have heard the term 'blog' being thrown around.
Whether it be in social situations or in business meetings, many of you would have been having people tell you "You really have to have a blog for your business website". So what is a blog? What is all this blogging fuss about? Well, let's try answer some of your questions.
What exactly is a blog?
Wikipedia defines a blog as "a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video."
Simply put, a blog is either a page in your website or a stand alone website that is a series of related updated articles or content. A good example of blogging in a business context are online newspaper sites, such as www.smh.com.au.
A blog on your website is a great area where you can keep your clients updated with your latest news, events, products or photos.
So now you know what a blog is, its a great time to find out why your business could benefit from a blog.
So why should your business have a blog?
Blogs are Cost Effective
A blog can be an incredibly cost effective marketing tool for business. The primary cost is usually just the time invested into writing and maintaining your blog.
Your blog can Educate your customers
By teaching and educating your customers, you are keeping your business top of mind as the expert in your field. This over time can lead to sales!
Provide customer service
Your blog is the perfect platform to provide customer service and support for your clients. Over time this is an ideal tool to build your businesses brand through trust and respect.
Develop trust through your blog
Over time, blogs are great for building trust between your customers and your business. By responding swiftly to their questions and concerns, people's perception of your business will be one of trust and lead to possible business referrals.
Improve your SEO with blogging
By having your blog on the same domain name as your website you will improve your Search Engine Optimisation (SEO) by directing more traffic to your site. Google also tends to respond favourably to websites that have growing, frequently updated content.
Let's face it, how many times will someone come back to read content they've read before? Here's How to write the SEO Perfect Blog.
Build your brand awareness
Blogs can break down suspicion and open up opportunities for partnerships. They have proven to be a great resource for networking. Blogs are also proving to be an ideal platform for customer research and testing ideas such as new products and services. The key is to remember that people will engage with you via blogs that encourage interaction.
As you can see maintaining a blog on your business website can have various far reaching benefits. All the best with your writing, and if you need any help please get in touch.