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Mobile Device Browsing: The vital role of Mobile Website Design

Posted by Kevin Fouche on Oct 22, 2015
Kevin Fouche

When it comes to Mobile Website Design, there are many things that businesses should consider.

Here, we will look at a few of the different areas so that we can determine just how important mobile browsing really is.

Mobile Device Browsing: The vital role of Mobile Website Design

There is ever an increasing role of mobile device browsing. Some would argue that this is caused by the desire that people have to be more mobile. Others might say that it is caused by the recent advancements in technology. Regardless of the cause of this new habit, optimising a website for mobile view has never been more important.

What are Users Doing?

It is surprising to discover just how often users are accessing mobile websites. Recent research has discovered the truth behind the idea that mobile browsing is on the rise. During this research, it was discovered that in 2014, 30% of all mobile searches were completed through mobile devices. Today, that number is 60%.

This information shows us how important mobile search really is for a business. Web designers must take time to discover ways to increase the enjoyment that visitors to their websites receive. This means increasing the amount of content that is on the website as well as making it easier to view on mobile devices.

Another important factor that we should consider is the idea that people are now using multiple devices to complete their web searches. They may start out completing a search from their smart phone only to finish it up or complete another portion of the search from a tablet or other mobile device. Being prepared for these visitors is extremely important.

Speed is Everything

Speed is another area that web designers must now focus on. Some interesting case studies were completed that involved some of the big names in online companies. The information shared through these case studies showed just how much money was to be lost by a simple slow down of the website.

In the end, visitors expect a website to move very quickly. Experts say that websites should actually load in no more than three seconds. It is estimated that nearly half of website visitors will actually abandon a site if it moves slower than this. When this happens, websites will not only lose traffic now, but they will also lose traffic in the future, not to mention the sales that they are missing out on.

What can I do? What do I need to consider for Web Design for Mobile Devices?

One of the best ways to speed up a website is by focusing on the type of hosting service that the website is a part of. With a dedicated server, businesses are able to see a great amount of benefit. For starters, this type of server offers more customisation than other hosting solutions. This will allow you to install items that are specific to your website and that will help to speed it up.

Another way that a website can benefit from a dedicated server is through security. By having the ability to customise their server, you will also be able to focus more on the security that your visitors will receive. This is especially important for visitors who use a mobile device to access your website. Being on the go means that they are at an even greater risk of having their data stolen. However, by focusing on their security, you will be able to ensure that they are protected at all times. 

Preparing a website for view on mobile devices is actually easier than one would think. However, there are several steps that should be taken in order to ensure that the website functions properly on the different types of mobile devices that are available.

Watch our video on Mobile Responsive Website Design: 'Get Mobile or Get Lost'

Be sure to contact us to learn more about this process as well as your hosting options.

More reading: 
3 Reasons Mobile Responsive Design is Crucial for Your Online Success
Mobile Responsive Website Vs Mobile App: Which is better for business?
Do you have a Mobile Friendly Website Design?

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Topics: Mobile Responsive Design, Technology