Pixel Fish Digital Marketing Blog

10 Reasons Why Your Business Should Engage a Digital Marketing Agency

Posted by Kevin Fouche on Nov 20, 2015
Kevin Fouche

Digital marketing has completely changed the face of marketing in the last couple of decades.  With people spending more and more time on the internet, it’s the logical place to advertise your product.

10 Reasons Why Your Business Should Engage a Digital Marketing Agency

Additionally, with the popularity of inbound marketing, it’s become necessary for every company to have a website, blog and social media pages.  Sometimes, however, it can be pretty hard to set these up and maintain them in addition to actually running your company.  So why not leave digital marketing to the experts? 

Here are a few reasons why your business should engage a digital marketing agency:

  1. They Know What They’re Doing. If you were to get involved with digital marketing, you’d have to learn everything from scratch.  Or you might need to hire special people to maintain your blog and social media accounts.  Digital marketing agencies, on the other hand, have already provided these services for a number of clients and they can bring their expertise to your company as well.
  2. You’ll Get Results. When you get involved with blogging and social media marketing, you might have certain insights about how to present your company.  But the whole process is going to be one of trial and error.  You might not get results for a long time, until you’ve worked out a system.  A digital marketing agency, on the other hand, is already going to have a system in place and they’ll know how to get you results.
  3. You Can Focus on Your Work. As a business owner, you probably have a lot on your plate.  You have to manage each and every aspect of your business, from buying raw materials to production and distribution.  You also have to keep your employees happy and maintain a good company culture. With so much to do, it will probably come as a relief if you can hand off the digital marketing functions to an agency.
  4. They Keep Track of Changes. The internet is a pretty young phenomenon, since it’s not more than a few decades old.  It’s grown a lot in this short period of time but it’s still growing by leaps and bounds.  It’s difficult to keep track of all the new trends on the internet.  But a digital marketing agency necessarily has to do so and can use this knowledge to your advantage.
  5. They Know Tips and Tricks. Once you’ve worked in the digital media world for a while, you get to know the little tricks that work and those that don’t.  For example, did you know that the best time to send marketing emails to working professionals is in the middle of the night?  Most people who work in an office check their email when they first get there, so it’s best to have the email waiting for them.  The best time to reach teens, on the other hand, is in the afternoon, because they check email when they get home from work.  Nowadays, of course, everyone checks email all the time, since we all have smart phones, but these are still some interesting tips to keep in mind, that you may not know about.  But a digital marketing agency will be able to use them on your behalf.
  6. They Have Good Writing Skills. One of the main things needed to make a splash in the digital world is good writing.  Your website, blog and social media pages are all going to contain writing.  And yet, this writing needs to be short, succinct and eye-catching if it’s going to aid your marketing efforts.  A digital marketing agency will have good writers who can help you fulfil your digital aims.
  7. They’re Inexpensive. As opposed to print and television advertising, digital marketing is relatively inexpensive.  So it makes sense to spend a little more, hire a digital marketing agency and do it right.  Plus, they should be able to offer you various packages that will cover the needs of different companies.  Choose the one that you can afford and that works best for you.

Contact us for more great reasons why you should hire a digital marketing agency.

More reading: 

What is Inbound Marketing and how does it work?  
Customer Acquisition: How much does it cost to acquire a new customer?

Want to find out how Inbound Marketing can help your business?

Why not give Pixel Fish a call today on 02 9114 9813


An Introduction to Inbound Marketing

 

Topics: Inbound Marketing