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Top Ten Questions to Ask your Business SEO Provider

Posted by Kevin Fouche on Feb 4, 2016
Kevin Fouche

SEO is a critical component for just about any business. For this reason, most businesses choose to rely on the expert advice of an SEO provider when creating and implementing their strategy.

However, there are many options to choose from when you begin looking for an SEO provider. Choosing the right one can be challenging.

To help with this process, be sure to ask your potential SEO Provider these ten questions.

Top Ten Questions to Ask your Business SEO Provider

 

Top Ten Questions to Ask your Business SEO Provider

 
 
Can I have some References?

One of the most important things in determining the right SEO provider is reviewing their past work. Asking for references and contact information is one way to accomplish this. When you receive this list, make sure you follow through and talk to some of the references as well.

Can you Guarantee a First Page Result?

There should never be a guarantee that your site will be listed on the first page. Typically, companies who have this type of guarantee are conducting what is known as “black hat” tactics, which will hurt you in the long run. Instead, your provider should offer solutions that are valuable and supported by search engines.

What will you Do?

Your SEO provider should be able to lay out a plan specifically geared towards your company. Discussing the plan up front is a great way to determine if they are in line with your company goals and motives. If the provider is hesitant to share their plans, you may want to look at your other options.

What do you Specialize in?

Every SEO provider has a list of industries they are more familiar with than others. These are the areas the provider will prove to be most effective. It’s always best to choose a provider with specific experience in your industry.

How will we Communicate?

Communication is important with any business relationship. However, it is absolutely critical when it comes to SEO. You and your SEO provider should have a strong game plan when it comes to communicating with one another.

What is your Ranking?

If a company is truly successful at increasing the ranking of a company, their own should also be fairly high. Since the provider will need to showcase their skills, it is common for them to start with their own website. So, if you can’t find their website ranked high, they may not have the skills necessary to get yours rated well either.

How do your build links?

Links are an important part of any SEO strategy. Over the years, there have been many changes to the ways we develop these links, however. It is important that the provider you choose is using strategies that work in today’s world rather than in ones from the past.

How do you handle Google Algorithm Changes?

Google algorithms have forever been a thorn in the side of SEO specialists. However, your provider should be up to date on the changes that will be rolling out soon and have a plan to keep your standing strong as more changes will be made in the future.

What type of Tracking do you Do?

With any SEO strategy, tracking the results is critical for success. This is the one thing that can help you determine if the things you have been doing are working. Your SEO provider should be able to detail how they will be tracking your results.

How will you work with my Current Marketing Strategy?

No company focuses solely on one form of marketing. However, it is critical for the entire marketing strategy to work together, regardless of the tools you are using. You SEO provider should be able to work their service into your already existing marketing strategy in order to provide the most benefit for your company as a whole.

Each of these questions will help give you insight into whether this is the right SEO provider for your company. With these answers you will have the information you need to make this important decision and begin the process of shaping your SEO strategies. To learn more about how we can help with this process, contact us today.

Further reading:
Small Business SEO: 10 Reasons Your Business Needs Google Analytics
On Page SEO Optimisation: 7 things to do on every page on your website
SEO: Pro's and Con's of Organic vs Paid Search Marketing
What is Search Engine Optimisation and how can SEO help my business?

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