Pixel Fish Digital Marketing Blog

Importance of Professional Business Web Design

Posted by Kevin Fouche on Jul 6, 2016
Kevin Fouche

For all businesses, active online participation is necessary for survival. You can’t sit back and hope people find you. You have to jump out of the crowd, compete, and make people see you. 

Your business web design must be on-point. Here are the top five risks every business faces without a professional business web design.Importance of Professional Business Web Design

5 risks every business faces without professional business web design

Invisibility

Without a professional web design and stellar content, there’s a good chance your business will live in the dust of others. This digital era means the world of online business is ever-expanding. More businesses pop up online every day. People log onto the internet for news, entertainment, information, products, and services. With all of the competition calling out to those people, you must do all you can to stand out. A website designed by experts can boost your presence online, put your business in front of competition, and make you visible to your target audience.    

Perceived Lack of Authority

No matter how well you do what you do, and no matter how high the quality is of your products and services, if your website design isn’t professional, you risk losing credibility. A lot of trust comes from what consumers see when they visit an online business. At least in part, they base their impression of how well you run your business on the design of your website. It isn't fair, but it’s true. From your business website design, consumers judge what level of service and expertise they should expect. Mark yourself and your business as pillars of authority.

Issues with Usability and Accessibility

Usability is imperative for any business website. A responsive, fast-loading website ensures that once consumers find you, they're likely to stick around. If you don’t grab your consumers in the first few seconds, they will move on. Professional business web design means technicalities are in order and your site functions seamlessly. There is a lot that goes into this side of web design including graphics optimization, coding, and keeping everything up to date. Consumers won’t fight against poor usability or wait for long-loading times.

In addition to ease of use, consumers want ease of access. They want to see products clearly, get easy answers to their questions, and be able to contact you without an extensive search. The right website design makes site navigation a smooth process. It highlights products and services and makes finding information simple.

Stagnation

If your website isn’t as well-designed as possible, you run the risk of stunting your business’s growth. In order for any business to evolve and grow, its website design must also evolve and grow. Keeping up with trends and updating content keeps consumers coming back and draws others in. This allows you to consistently expand your potential consumer base and grow your business.  

Poor Branding

Your website is a major part of your brand. It leaves consumers with an impression of you, your business, and defines your promise. Make it streamlined, and make it fit your message to consumers. Otherwise, you could confuse them, leave them to make incorrect assumptions, or even put them off. Your website should elevate your brand by hitting your target audience and making your message clear.   

To compete with the sea of businesses online, yours must stand out and speak above the rest. The right website design is a significant part of that. It increases your visibility and rank and screams credibility. Expert design also keeps your site running smooth, keeps it fresh while casting a wide net, and helps refine your brand.

For more information about a website design that caters to your business and brand, please contact us

Further reading:
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Speak to the Business Web Design experts at Pixel Fish

Call us today on 02 9114 9813 or email info@pixelfish.com.au


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Topics: Website Design