For any business to succeed, it needs a strong online presence. This includes an attractive, informative website that catches people's attention and lets them know why you're their best choice.
Tradies have traditionally relied on word-of-mouth and cultivating a local reputation for their skills. But these days, you have to also expand your promotional efforts with a well-designed website. A website can significantly broaden your reach and make it easier for people to find you.
People frequently search for local businesses online; that's often the first thing they do when they need someone's services. Also, depending on the kind of work you do, you can sell some of your products over the Internet too.
The following are 10 top tips for the perfect tradie website:
- Make it mobile-friendly.
Your website needs to look good on any device with any screen size. People will often search for you using their smart phones or tablet devices. Responsive web design will make your site mobile-friendly.
- Optimise it for local searches.
You need to make sure you show up in searches for your town and geographic area.
- Avoid clutter.
A website that's cluttered with text, images, and ads is more difficult to read and usually looks unprofessional. People need to find the relevant information about you immediately, knowing intuitively where to look on your site. If they can't find what they're looking for quickly, or if the clutter on your site makes the pages load more slowly, you're more likely to lose customers.
- Make your contact information complete and prominent.
Your business name, address, phone number, and email should show up clearly on your site. Provide people with straightforward directions for how to get to your business; you can even integrate Google Maps with your site to help them.
- Don't neglect a powerful call-to-action.
A call-to-action prompts people to reach out to you and lets them know what to do. Maybe you want them to set up an appointment, receive an estimate for free, or have you send them more information by email. Make it easy for them to figure out what to do when reaching out to you.
- Post testimonials and positive reviews.
Include the power of traditional word-of-mouth on your site by showing potential customers what other people have said about your business.
- Show examples of your work.
With photos, videos, and informative blog posts, you can show off various products you've made and give people a behind-the-scenes look at your craftsmanship and work process. By doing this, you'll demonstrate your expertise, strengthen your reputation, and add a more personal touch to your site. This kind of content is also engaging and interesting, which encourages people to share it via email or by posting it on their social media accounts.
- Make it easy for people to connect with you on social media platforms.
One of the best ways for people to stay in touch with you online is to follow you on social media. Through your website, make it easy for them to find your pages on Facebook, Twitter, Pinterest, YouTube and any other sites you use. Also, by including social media share buttons with your blog posts, you'll encourage people to post your content on their own accounts once they visit your site.
- Use a consistent, meaningful design.
For example, display your logo in a prominent place and coordinated the colour scheme of your site with it. Choose and an overall design that reflect your character and the tone you want your business to set.
- Give people a good idea of who you are.
People should immediately figure out what you do as soon as they land on your site. But beyond the initial impression you give them, your site will ideally include pages that provide more detail about the kind of work you do, your background in the field, your personal story, and your values and achievements.
A well-designed tradie website is critical for your success. Don't hesitate to contact us for assistance with developing a beautiful, engaging tradie website that will attract more customers to your business.