Pixel Fish Digital Marketing Blog

What is an SSL Certificate And Do I Need One for My Website?

Posted by Mark Fouche on Aug 17, 2017

So, your business has just launched a new website.  It looks great, and you’re getting lots of compliments from customers—until one calls you up and asks, “Why does Chrome say your site’s not secure?” 

You’re dumbfounded.  You answer, “Of course it’s secure—what are you talking about?”  So, you look up your site in Chrome.  Turns out your concerned customer was right.  Chrome is telling your customers and prospective customers that their personal data—like credit card information—isn’t safe on your site.  “Why,” you wonder, “are they saying my site’s a danger to my customers?”

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Topics: Website Design, Website Security

Backing yourself in business: Know when to stick to your guns

Posted by Kevin Fouche on Aug 15, 2017

Has your business ever encountered a situation where you had to decide whether or not to back yourself, or bow down to a clients demands? One of our favourite businesses had this challenge a while back. Here's a great story about Backing yourself in business.

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Topics: Business Tips

Business Competitors: Who are you really competing against?

Posted by Kevin Fouche on Aug 10, 2017

Do you really know who your business is competing with? As Small business owners, we often get this very wrong.  There are in fact 4 main business competitors every small business has and it is vital you know who they are. 

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Topics: Business Tips

Australia's E-Commerce Growth: It's time to Embrace Online Selling

Posted by Kevin Fouche on Aug 8, 2017

Online selling has never been a larger factor than it is today. In fact, Australia is poised to break into the top ten largest e-commerce marketplaces in 2017, in spite of the fact that our total population size ranks around 50th in the world.

There has never been a better time for businesses to take advantage of Australia's e-commerce sales growth and embrace online selling. If your business is contemplating investing more in an e-commerce marketing campaign, here is some information you will find helpful.

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Topics: eCommerce

5 Ways to Drive Traffic to Your Website Offline

Posted by Kevin Fouche on Aug 1, 2017

In the past few years, business websites have moved from just another digital tactic to the central way in which you can showcase your brand to potential customers online. Here, you can provide in-depth examples of your product or services in action, add third-party confirmation through testimonials and case studies, and introduce your company as a whole.

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Topics: Search Engine Optimisation