Seemingly every expert agrees: to succeed in inbound marketing, your website needs to have a blog. The benefits of a business blog range from increased exposure and search engine optimisation to more conversions, credibility, and ultimately more customers.
A big advantage to implementing a blogging strategy for your small business is the ability to repurpose that content to extend your reach and influence. By simply converting your content into multiple formats, you create new opportunities to share these pieces across various marketing platforms. You’ll boost brand awareness, get in front of different customers, drive fresh traffic to your website and foster engagement. So how can you successfully Repurpose Content to Increase Reach and Influence?
If you’re not leveraging the right social media channels to grow your business, you could be losing a lot of potential customer engagement and ultimately sales. Simply put, to engage customers and prospective customers, you need to go where they live, and increasingly where they live is on social media. Here are 5 Questions you should ask yourself in order to help you know how to Choose the Right Social Media Channels for Your Business.
Topics: Social Media
Over the past 10 years in business I have know many very smart business owners (plus some that are not). What puzzles me about some of these smart ones (myself included) is that with all of their experience and business acumen, how they still sometimes make dumb decisions. So, Why do smart business owners make dumb decisions?
Topics: Business Tips
Regardless of their industry, small businesses tend to share a major problem: how do you effectively promote and raise awareness of your brand while operating on a limited budget? How can you compete with larger companies who have more to spend? Let's talk about the best ways of Digital Marketing on a Limited Budget.
Topics: Inbound Marketing