Your accounting business needs a website. Given the increasing reliance on the internet of potential clients researching services like yours, that much is a given. But do you know how you can actually build your online presence to achieve the maximum possible success? Here are 10 tips that can help you optimise your accounting web design job.
1) Engage From the Start
Most visitors, if they're not happy with what they see, will never go further than your homepage, making it the single most important page on your website. Make sure that it engages your audience by highlighting your value proposition and telling them exactly why working with you will benefit them.
2) Showcase Your Expertise
If you have experience in working with your target audience, talk about it. List relevant accreditations. Include testimonials from past and current clients. The more evidence you have for your expertise, the more interested potential clients will be.
3) Show Off Your Team
Especially in the accounting industry, potential clients need to know who they'll be dealing with. The topic will be their finances, so they need to develop a level of trust. Your website can accomplish that goal by introducing your team to all visitors on a top-level page.
4) Allow For Easy Contact
Contact forms are important for all industries, and the same is true for accountants. The more easily your visitors can contact you with any questions they may have, the more likely they will be to do so and turn into clients.
5) Keep it Visual
Visual content has been proven to significantly improve both the user experience and conversion success of websites. Common sense supports that research: the more attractive your visitors find your website, the longer they'll stay. The longer they stay, the more they learn about you, and the more likely they are to convert to customers.
6) Publish Regular Content
Looking for a great way to boost both your industry expertise and engage your audience? Blogging is your answer. Through regular blog posts, you can update visitors on industry topics, showcase your company behind the scenes, and more. Blogging also helps to improve and target your search engine optimisation.
7) Optimise For the Right Keywords
Speaking of SEO: optimising your website to be found on search engines is only possible if you know what topics, words, and phrases your audiences searches for. As a result, keyword research should be a crucial part of designing and building your website.
8) Keep Your Navigation Simple
Don't confuse your audience with a multi-layered navigation that requires a scavenger hunt just to find relative information. Keep it simple, including a navigation that offers only a few, relevant options. Ideally, every page on your site should be available through 3 clicks or less.
9) Stay Authentic
All of the above tips can only lead to success if your website does not go beyond its purpose. You're trying to promote your accounting business, and it pays to keep the visuals and content relevant to that core goal. Rather than making boastful claims or sharing images and copy that don't relate to your business, tell your audience exactly what they can get from you, and why they'll benefit from becoming your clients.
10) Work With Professionals
Finally, it makes sense to engage web design professionals when building your accounting business website. The above tips are straightforward, but can be difficult to implement if you don't know SEO, don't have time for blogging, or can't easily adjust your site's navigation. In each of these cases, working with web design experts is your best choice.
When you want to promote your accounting business, a website is key. But that website needs to be built just right in order to actually help you attract potential clients. To learn more about how we can help you accomplish that feat, contact us.