Today's businesses are increasingly dependent upon their website's quality to attract visitors and convert leads. Unfortunately, many business owners make rookie mistakes that can drive their visitors right into the arms of the competition. Below are the top 10 mistakes to avoid when creating a business website.
1) Creating a website that is not mobile-friendly. Mobile devices are used to conduct most web searches, making it vital to ensure that your business website is compatible with tablets and smartphones. Test your website using a mobile device on a regular basis to ensure that it is mobile-friendly.
2) Neglecting to post your contact information in a highly visible location. One of the best ways to ensure that visitors can access your contact details is to include a "Contact us" page in your navigation bar. You can also post your phone number and other contact information in other locations across your website.
3) Failure to focus on speed and responsiveness. Optimising your server speed and page loading speed is vital to keeping visitors engaged when they visit your website. Ideally, your website's speed should be under 2-3 seconds to maintain your visitors' attention. Be sure to test your site's responsiveness regularly to help prevent prospects from abandoning your site prematurely.
4) Including too many "walls of text". Visitors to your site are more likely to be overwhelmed if they are immediately confronted with a long page of written content. You can avoid this mistake by including photos and by breaking up your content into manageable sections with headers.
5) Posting photos that are outdated or poor in quality. Outdated photos can be just as detrimental to your business as outdated content. Make sure you only include high-quality photos even if you have to enlist the guidance of a professional photographer.
6) Ignoring the importance of SEO. A beautiful, well-designed website will be of little help to your business if prospects are not able to find it during a search. You can prevent your website from getting lost in a sea of competitors by focusing on search engine optimisation (SEO) from the start of the design process. You can also enlist the services of an experienced web developer.
7) Failing to feature a blog. Creating a blog enables you to provide fresh, engaging content to visitors. Invite prospects to subscribe to your blog and then make sure to create a blog schedule to ensure that you update blog your content on a regular basis.
8) Including too many lengthy videos or slide shows. Visitors to your website will begin to lose patience with videos that are overly lengthy or detailed. Strive to keep videos under 90 seconds unless you are posting an instructional video. If you are not able to omit any material, consider breaking your content into two shorter videos.
9) Using too many font colours and styles. The lack of an organised or unified design can be confusing and distracting to your website's visitors. You can avoid this pitfall by limiting using no more than two or three different fonts and colours. Make sure that your font styles and colours complement each other and display well on mobile devices.
10) Forgetting to include a clear call to action. Your website's content may be fantastic, but if you do not include a clear call to action, you likely will not accomplish your mission. Whether your goal is to convince visitors to request a free product sample or to convince them to sign up for your newsletter, you must prompt them to take action.
We invite you to contact us to learn more about the key elements of website design. We will ensure that you avoid the web design pitfalls outlined above.