Receiving an increase in Website traffic is a promising development for your business. However, a higher volume of traffic doesn't mean that your new Landing Page visitors are automatically going to become your customers. You have to win them over.
What you want to do is increase your site's conversion rate, turning your Web traffic into tangible results for your business: a boost in sales and improved customer retention.
A recent article from Entrepreneur emphasises the importance of website landing pages in winning over site visitors and channelling Web traffic towards specific goals for your business.
Keen to learn how to improve your Landing Page Design Conversion Rate?
The following are five important tips for how to improve the conversion rate of your landing page design:
- Make it easy for site visitors to navigate the page.
When visitors arrive on your landing page, they should know where to look and what to click on. Whether they want to read about your products in more detail, find out your address, or contact you to receive an estimated price for your services, the steps to take should immediately become apparent to them. Avoid cluttering the page with unnecessary images or clogging it up with dense text full of too many links.
- Give them a meaningful, well-positioned call-to-action (CTA).
The way you write your CTA, and where you position it on your landing page, can make the difference between a site visitor becoming a customer or hitting the back button and leaving. Figure out what you want customers to do when they arrive on your page and then use the CTA to guide them. Present the CTA in a clear, readable font and in a prominent, uncluttered location on the page. Site visitors shouldn't have to scroll past a lot of other content to see it. Keep it meaningful, engaging, and succinct. Even when site visitors are only skimming the page, they should immediately understand what to do.
- Accommodate the many site visitors who skim.
Most people visiting your site won't initially want to settle down for a close read. They'll be giving your landing page a quick look, and if they aren't convinced in a matter of seconds that they should stay, they'll move on without further consideration. Opt for a clean landing page design. Keep your paragraphs short, and use informative headers and bullet points in your text. An attractive, interesting photo or graphic can also speak volumes, conveying a strong impression of your business's tone, personality, and quality.
- Choose the right colour scheme.
People can get turned off by garish colours or a colour scheme that seems messy and uncoordinated, the colours failing to complement each other. Choose a few colours that reflect the kind of business you're operating and the preferences of your target customers. Check how the colours coordinate with your business logo, and keep your colour scheme consistent throughout your landing page and your site more generally.
- Always ask yourself what your site visitors need.
What will it take to convince your site visitors to become customers? For example, they may want to know that your business is well-regarded. Convince them you're reputable and trustworthy by highlighting favourable testimonials and reviews on your landing page; show off awards you've received as well. In terms of landing page content, you'll want to post text and images that convince them of how they'll benefit from you. It's not just about pushing your business on them, but showing them how you can bring tangible benefits to their lives.
We hope you know how to improve your Landing Page Design Conversion Rate. Don't hesitate to contact us for further detailed advice on how to significantly improve your landing page conversion rates.
The specifics of where to position everything and what text and visuals to use will vary from one business to another. However, the basic principles described here are a good starting point for cleaning up your landing page and making it serve your business goals.