When your website analytics drop, your business suffers. Lower visitor numbers or conversion rates can have a tangible impact on your bottom line. But the solution does not always have to be drastic. In fact, here are 10 ways you can improve your business website right now, without the need for a redesign.
10 Ways to Improve Your Website without a Website Redesign
1) Focus Your Content
A simple reason your web performance may be suffering is the fact that your content does not seem consistent. Determine the single value proposition of your business and its online presence, and make sure that every piece of your written and visual content supports that core message.
2) Refresh Your Visuals
Outdated visuals, even if they support your value proposition, are another reason your performance may be lacklustre. Simply adding new visuals can help you update the website's look without a single change in code.
3) Streamline Your Navigation
As websites grow over time, the navigation can become complicated. Are your visitors getting confused by the navigational paths they need to go through in order to reach their desired content? Shifting the spots of your individual pages, and simplifying your navigation as a result, may be the fix you need.
4) Incorporate CTAs
Once your audience reaches your homepage, do they know where to go? Clear call to action buttons on your main traffic pages can help give them a good idea of where they should turn their attention next.
5) Add Social Proof
Social proof scientifically works to improve your website's performance. If your online presence doesn't include it, add testimonials, case studies, expert reviews, and other types in order to better convince your audience about the value of your business and brand.
6) Remove Dead Ends
Every single page on your website should have a natural 'next step' for your audience. Whether you lead them to more content or a sign up form, none of your individual pages should be 'dead ends' to your audience. Adding CTA buttons, as described above, is a great way to keep the stream of attention moving to your desired action.
7) Incorporate Social Options
If your website does not connect to your social media accounts, you need to update it. Fortunately, that process is simple. Adding social media feeds to your main traffic pages and sharing buttons to your individual pages helps you direct your audience attention to your other digital outlets.
8) Start a Blog
Blogging benefits your business in many ways, from improving your SEO to establishing thought leadership in the eyes of your audience. On your website, the blog will simply be a new page that does not require an extensive overhaul. But in the eyes of your audience, it will be a major addition.
9) Improve Your Web Forms
Are your sign up and contact forms following best practices in digital marketing? If not, they may need an update. From reducing the number of fields to making the final 'sign up' button more compelling, improving your forms can optimise your conversion rates through a few, simple steps.
10) Consider the Confirmation Pages
Most businesses discount what happens after a user fills out a sign up form. In reality, it's a perfect opportunity to direct your audience (who you now know to be interested in your business) to more in-depth content that keeps them engaged with your website and brand. Updating your confirmation pages to be helpful and offer additional 'next steps' is simple, but effective.
Of course, all of the above are only temporary fixes to get your website back on track. Some underlying reasons for underwhelming website performance may need a larger fix. If, for example, your site is not optimised for mobile devices in every way, a more thorough website redesign is absolutely essential. For help in reaching that point, and to truly take your website to the next level of success, contact us.